Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: McDonald’s Captures and Celebrates the Precious, Everyday “Sarap” Moments with Leo Burnett Manila
We always look forward to milestones and celebrations that serve as breaks from the daily grind. But if we look…
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Campaign Spotlight: Multi-sensory Experience for Herbal Essences Botanics produced by Sweetshop Shanghai
SHANGHAI Sweetshop has produced an immersive and multi-sensory film experience for Herbal Essences Botanics. Directed by Christophe Chudy, the film…
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Campaign Spotlight: McDonald’s Launches the “M Chicken” with DDB Group Hongkong in a Chicken-Only Store
Not a burger was in sight when a McDonald’s Quarry Bay store became “M Chicken” over the busy lunchtime period…
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Campaign Spotlight: The Scoreboard at the 2019 Women’s Paulista Championship Changed to Reflect the Gender Wage Gap, with BETC São Paulo
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention…
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Campaign Spotlight: Mother New York Introduces Instagram Shopping with Celine Dion, Shop With Your ❤️
Today, Mother New York are excited to introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine,…
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Campaign Spotlight: Ayushmann Khurrana Vouches for Balaji Wafers’ Unique Advantages in latest Ad by Publicis Beehive
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars…
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Campaign Spotlight: McCann Worldgroup SG Taps Into our Protective Instincts to Highlight Mastercard’s Array of Security Features
SINGAPORE – McCann Worldgroup Singapore, together with Mastercard, has launched a campaign highlighting Mastercard’s safety and security features through the…
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Campaign Spotlight: Manulife’s New Ad Shows How Their MVP Service Can Help Filipinos Win in the Game of Life
Manulife Philippines just launched a new insurance plan designed to be the MVP that can help Filipinos win in life…
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Campaign Spotlight: Using The Web To Help Young People Find Work, Google Developers Tell Their Stories
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job opportunities due…
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Campaign Spotlight: Pantene Is “Going Home For The Holidays” To Inspire Acceptance and Celebrate The LGBTQ+ Community This Holiday Season
Partnering with GLAAD and the Trans Chorus of Los Angeles, the Brand Shines a Light on the Millions of Young…
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Campaign Spotlight: Allow EasyJet and VCCP London’s ‘Hide and Seek’ to Take You on An Epic Hunt All Across Europe
In what is possibly the most epic game of hide-and-seek ever, easyJet and VCCP’s whimsical new campaign takes us on…
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Campaign Spotlight: McCann Worldgroup and UN Women Push Men to the Limit to Confront Sexual Violence
In the framework of the UN Women’s campaign to eliminate violence against women that will run in Latin America until…
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Campaign Spotlight: Sea Shepherd Hacks Christmas By Putting a Twist on a Classic Children’s Game with “Operation Ocean” by Braaxe
D – 21 days before Christmas: the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But…
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