Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BIG W pioneers live shopping in Australia through strategic partnership with Bread Agency
SYDNEY, AUSTRALIA – Australian retail giant BIG W has partnered with Bread Agency to launch an ambitious live shopping initiative,…
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Policybazaar and Social Panga deliver a stirring World No Tobacco Day Film
MUMBAI, INDIA – In a powerful and emotionally charged campaign for World No Tobacco Day, insurance aggregator Policybazaar in collaboration…
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Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s
KUALA LUMPUR, MALAYSIA – Nando’s Malaysia has reimagined a beloved Malaysian classic with a Nando’s twist. The cult favourite flame…
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Komodo and Visit Malta launch “Meet Me in Malta: The Social Bucket List” to capture Gen Z
LONDON, UK – After the success of The Journey with Visit Singapore, Creative agency Komodo in collaboration with Visit Malta, introduces Meet…
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Australian Ethical and oOh!media light the way for sustainable out of home advertising
SYDNEY, AUSTRALIA – Australian Ethical Superannuation has unveiled a Out of Home campaign that rewrites the playbook on sustainable advertising.…
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HoMie and Town Square rewrite the rules of doing good with playful winter campaign
MELBOURNE, AUSTRALIA – Melbourne’s very own streetwear label and social enterprise, HoMie is proving that fashion can both be a statement…
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Gatorade’s “Is It In You?” hits the streets to fuel the hustle in OOH campaign by DDB MNL
MANILA, PHILIPPINES – Gatorade’s classic tagline “Is It in You?” isn’t just a catchy line — it’s a whole vibe and…
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Think HQ relaunches new Bushells pack with a campaign ‘steeped’ in heritage
SYDNEY, AUSTRALIA – Fully-integrated positive change agency Think HQ has launched the new Bushells pack, positioning it as ‘Your Come Back…
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The Webster debuts AI powered campaign [AI]magination with new Las Vegas flagship
LAS VEGAS, USA – The Webster arrives with its thirteenth store opening at the newly revitalized Fontainebleau Las Vegas, not…
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Vienna sends The Blue Danube into deep space to correct a 48 year cultural omission
VIENNA, AUSTRIA – The Vienna Tourist Board and creative agency Jung von Matt DONAU have orchestrated a historic moment that…
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Beyond the Golden Arches: McDo alumni share their road to success
MANILA, PHILIPPINES – McDonald’s is proving that a first job doesn’t have to be a last resort or a dead-end. Ahead…
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O2 lets you roam freely in VCCP’s new summer campaign
LONDON, UK – In an era where spontaneity is often throttled by roaming charges, O2 is making sure that your…
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Wilson’s 450 year odyssey: A castaway volleyball returns as ocean hero in awareness campaign
SÃO PAULO, BRAZIL – In a poignant reimagining of a beloved pop culture icon, Wilson, the volleyball immortalized in Cast…
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