Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Carlsberg and Havas Malaysia creates rice-inspired harvest tribute to Sabah & Sarawak
KUALA LUMPUR, MALAYSIA – Carlsberg returns with its annual “Raikan Kebanggaan Sabah & Sarawak” campaign, partnering with Havas Malaysia, to celebrate…
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Dentsu Indonesia and Microlax let travellers Book-to-Poop in first-of-its-kind initiative to relieve Indonesia’s public toilet experience
JAKARTA, INDONESIA – Travellers in Indonesia can now access clean restrooms with BuktuPup (or “Book-to-Poop “), a first-of-its-kind peer-to-peer toilet…
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KFC Thailand and Butterbear introduce Nong Noey, the viral “Daughter of KFC Thailand”
BANGKOK, THAILAND – KFC Thailand has once again demonstrated its cultural relevance and creative prowess with a viral campaign that’s…
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Coca-Cola relaunches iconic ‘Share a Coke’ campaign for a new generation
SINGAPORE – Coca-Cola is bringing back its highly anticipated and legendary ‘Share a Coke’ campaign, strategically tailored for today’s new generation…
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Supertails turns four and celebrates with 1000 kgs of dog food for stray dogs
MUMBAI, INDIA – Supertails, the tech driven pet care platform that’s redefining the pet parenting experience in India celebrated it’s…
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It must be Bliss… Müller launches humorous poking fun at the seriousness of the luxury category
LONDON, UK – Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency…
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Café de Coral and dentsu Hong Kong stirs up the nostalgia in new film about family bonds
HONG KONG – Café de Coral, Hong Kong’s largest Chinese fast food chain, joins creative forces with dentsu Hong Kong…
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From Insight to Impact: Regional work in focus for Cannes 2025
SINGAPORE – Ahead of Cannes Lions 2025, BBDO Asia‘s Creative council brings attention to five regional campaigns that reflect the intersection…
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Columbia Journalism Review launches AI powered campaign to combat misinformation
NEW YORK, USA – In an era where artificial intelligence blurs the line between reality and fabrication, the Columbia Journalism…
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The Lost Generation – Ferhat Gurini’s haunting two minute cry for peace
COPENHAGEN, DENMARK – Kurdish-Danish filmmaker Ferhat Gurini has carved out a film that demands action. Commissioned by charitable streetwear label…
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Dis-Inspirational Quotes: A subversive campaign challenging the realities of healthcare inequality for women with disabilities
LONDON, UK – What happens when the internet’s most ubiquitous wellness mantras are flipped on their heads? “Live. Laugh. Love.”…
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Sting Energy makes a sonic splash in Formula with Armin van Buuren
MANILA, PHILIPPINES – In a bold and electrifying move Sting Energy, the energy drink under PepsiCo’s portfolio officially joins the…
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Anchor and Noma Bar kick off World Milk Day with a Bold Tribute to the Beautiful Game via TBWA\NZ
AUCKLAND, NEW ZEALAND – To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor…
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