Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Drumstick hits the highway with Road Trippers campaign via SICKDOGWOLFMAN
MELBOURNE, AUSTRALIA – There are few summer traditions as classic as the great Aussie road trip. Endless highways, pointing at…
Read More » -

Icelandair takes on conspiracy culture with humorous new social campaign
REYKJAVÍK, ICELAND – Icelandair has launched a social media campaign that takes a tongue in cheek look at whether Iceland…
Read More » -

Digitas UK, TikTok for Good reimagine physio as a social dance challenge
LONDON, UK – Arthritis UK launches a new TikTok-first campaign created by Digitas UK in partnership with TikTok for Good’s…
Read More » -

Uber debuts emotional holiday film ‘Close’ with Mother, MJZ
GLOBAL – At a time of year when families are coming together and putting their differences aside, a new film…
Read More » -

MuscleBlaze champions long form athlete narratives with ‘India’s Strongest Unknowns’
INDIA – MuscleBlaze, India’s leading sports nutrition brand, today announced the launch of ‘India’s strongest unknowns’, a new flagship content…
Read More » -

Publicis Conseil, Orange deliver a playful holiday campaign
PARIS, FRANCE – In a campaign created by Publicis Conseil, Orange supports its customers through the magic of the holiday…
Read More » -

Hindustan Times turns into ‘Rajinikanth Times’ for Thalaivar’s Golden Jubilee
NEW DELHI, INDIA – In a landmark media moment, Hindustan Times and OTTplay today transformed the iconic Hindustan Times front…
Read More » -

Huawei Device, Ogilvy China launch ‘Now Is Yours,’ ushering in a new era of youth focused brand storytelling
SHANGHAI, CHINA – Huawei Device, in collaboration with Ogilvy China, has launched Now Is Yours, a vibrant global brand campaign…
Read More » -

Nescafé, Leo Thailand remind audiences of the power of human warmth
BANGKOK, THAILAND — In a world increasingly captivated by technology, Nescafé Blend & Brew delivers a heartwarming reminder of the…
Read More » -

Havas Play, Act for Sport turn team jerseys into discreet tools for child protection
PUTEAUX, FRANCE — Havas Play has partnered with Act for Sport and L’Enfant Bleu to introduce a groundbreaking initiative in amateur…
Read More » -

Havas Creative India, Pizza Hut debut a bold, upside down cheese ritual
NEW DELHI, INDIA — Pizza Hut India is taking its love for cheese to new heights with the launch of its…
Read More » -

Burger King France unveils its quietest campaign yet
On November 16, Burger King France rolled out a daring new audiovisual concept: a one-minute “silent” advertisement in both 60-…
Read More » -

E.ON and BBDO Nordics turn ‘Nothing’ into a bold media statement
STOCKHOLM, SWEDEN – When your product is something people rarely think about unless it stops working, getting their attention can…
Read More »