Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Camp IRL: Dentsu Creative Hong Kong and High Peak take Fortnite campers offline
HONG KONG – In a bold move that flips gaming frustration into brand celebration, Dentsu Creative Hong Kong has launched CAMP…
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HSBC and Grey Hong Kong transform walls to community stories in 18 districts for 160th anniversary
HONG KONG – As a part of HSBC’s 160th anniversary, Grey Hong Kong set out to build on the momentum. The…
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KFC Thailand launches an irresistible campaign, ‘Can’t Trust Yourself When Chilli Cheese is Near!’, hyping the return of the Chilli Cheese menu
BANGKOK, THAILAND – KFC Thailand, the number one fried chicken brand, is now kicking off a flavor frenzy with a…
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‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ
MELBOURNE, AUSTRALIA – A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced…
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Miller Genuine Draft unleashes ‘Break The Mold’ campaign
ZAGREB, CROATIA – Miller Genuine Draft, Molson Coors’ iconic international beer brand, has launched a bold new global campaign: Break the…
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UEFA Women’s Euro 2025, Orange celebrates over a century of fight for women’s football
PARIS, FRANCE – To mark UEFA Women’s Euro 2025, Orange — a proud partner of the French women’s national football team…
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Old Spice, Leron Leron Sinta, and Maki throwa scent-sational night with “Bro Voyage”
MANILA, PHILIPPINES – Old Spice and Leron Leron Sinta hosted an epic all-bros party called Bro Voyage at Atmosfera last June…
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Travel Without the Travel: P&O Ferries’ transformative campaign by IMPACT BBDO aims to redefine joy of the journey
DUBAI, UAE – P&O Ferries today announced the launch of its new brand campaign, Travel Without the Travel, marking a…
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Sydney Airport launches ‘Life Takes Off When You Do’ campaign, via Bench Media
SYDNEY, AUSTRALIA – Sydney Airport has launched its latest campaign via independent media agency Bench, in partnership with travel search engine…
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UNIT Studios delivers grade & online VFX for iconic cognac brand Courvoisier’s campaign – Father Figures
LONDON, UK – UNIT, the Fitzrovia-based independent Shortform and Longform production house, has delivered Grade and VFX for Father Figures, Courvoisier’s powerful new campaign. Commissioned…
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KFC France and Havas Paris launch mariachi-pop twist ‘…Hit Me Tacos One More Time’
PARIS, FRANCE – The Double Tacos are back for a limited time at KFC France starting June 18. A new stop…
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IKEA Norway’s ‘Made for Life’ campaign tells real stories behind everyday moments
OSLO, NORWAY – Through a series of cleverly narrated small stories, IKEA now addresses sensitive themes such as infertility, infidelity, and…
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Klook and Grey Hong Kong Let Instinct Lead the Way with a Goose on the Loose
HONG KONG – Global travel and experiences platform Klook has partnered with Grey Hong Kong to launch “Go Wild with Travel”…
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