Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Coach Jim Harbaugh Hires an Assistant Just for His Pants in New Downy Campaign by Grey New York
NEW YORK – He drinks whole milk with steak, he once gifted the Pope a football helmet and he’s obsessed…
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Campaign Spotlight: Don’t Settle, Says Jeep as it Drops A New Beat in Their Campaign “Under the Hood” By Digitas India
When it comes to selecting a vehicle, consumers are often left in the dark with features being the only differentiator…
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Campaign Spotlight: World Leaders Receive Pens with Carbon Dioxide Ink By Finnish Newspaper Helsingin Sanomat as a Call to Climate Action
Finnish newspaper Helsingin Sanomat produced a bespoke pen to encourage climate action among policy makers ahead of next week’s UN…
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Campaign Spotlight: adam&eveDDB Opens Bike Parts Shop with a Life-Saving Twist for Highways England Motorbike Safety Campaign
Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle…
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Campaign Spotlight: McCann Santiago de Chile’s New Ad for Greenpeace Shows that After 20 Years, the Iconic American Beauty Bag is still Polluting the Earth
Greenpeace announces the launch of its new campaign to fight against the single-use plastic. Under the hashtag #ChileSinPlásticos and the…
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Campaign Spotlight: PSBank is Giving Everyone A New Reason to Take Photos with Seven A.D. for its App’s Latest Photo-Deposit Feature
MANILA, PHILIPPINES – It’s no question that photography has taken an even stronger role in today’s society due to the…
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Campaign Spotlight: KUMU Partners with NextDayBetter Through TFC to Present the Untold Stories of Pinoys Abroad
For majority of the estimated 10.2 million Filipinos living abroad, having an avenue that connects them back to their roots…
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Campaign Spotlight: Created with BETC, LEGO’s “Rebuild the World” Global Campaign Celebrates the Endless Potential of Creativity and Play
The LEGO® Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out…
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Campaign Spotlight: BDO Unibank Launches “Find Your Way” By Ogilvy and Film Pabrika Starring Miss Universe 2018 Catriona Gray
MANILA, PHILIPPINES – In a digital world where people’s lives are on real-time display, and where everyone has strong opinions…
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Design: Lianhua Supermarkets Unveil New Brand Image By Superunion Amidst China’s Fiercely Competitive Retail Market
SHANGHAI, CHINA – Lianhua Supermarkets, a 28-year-old state owned Chinese retailer, has undergone a complete brand refresh. The new look,…
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Digital: Cheil Worlwide Restores the Great Gate of the Joseon Dynasty with AR and VR After Being Lost for A Century
SEOUL, SOTH KOREA – Cheil Worldwide has used augmented reality and virtual reality to bring the Great Gate of the Joseon…
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Campaign Spotlight: Spilling Fantasy Into Reality, Gamers and Geeks Ad for G2A.COM by Change Serviceplan Poland
Fantasy world of gamers spills over into reality in unique spot for G2A.COM. Warsaw, 16 September 2019 – Change Serviceplan…
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Campaign Spotlight: Heineken & Publicis Italy Reminds UCL Football Fans Games Get Better When Watched Together
UEFA Champions League games are arguably as best as football can get. No doubt each action-packed round will get your…
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