Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: FCB Kuala Lumpur’s Latest for RHB Breaks Through Barriers Set By Color to Embrace a Multi-Cultural Society
KUALA LUMPUR – FCB Kuala Lumpur’s latest creation for RHB Bank dramatises a universal social issue by taking the audience…
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Campaign Spotlight: Inside the Production of Indie.Go’s “Kaakbay” Campaign for Sun Life Financial Philippines with Direk Jun Reyes and His Team
It is not a shock that Sun Life Financial Philippines‘ Kaakbay campaign took off the way that it did. With five huge…
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Campaign Spotlight: Coke Studio Ushers Its Third Season In with a Theme by Dentsu Jayme Syfu Centered On the “Feels” of The Generation
Coke Studio Philippines is returning for its third season of celebrating Filipino music this August with OPM icons and rising…
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Campaign Spotlight: BlinkInk and Leo Burnett London Show that Everyone is Welcome at McDonald’s With These Cute Animations
McDonald’s is for everyone. This is what BlinkInk’s Chris Bristow and Leo Burnett London demonstrates in “Affinity Social,” a series…
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Campaign Spotlight: AMI ‘Kinda Launched a New Campaign Centered on Kindness By Colenso BBDO that Paints Insurance in a New Light
For most people insurance is boring and a grudge purchase. That is until you need it. And then, you really…
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Campaign Spotlight: Oppo Celebrates Beauty in Everyday Life with Films By Directors Think Tank and Grey Malaysia Starring Neelofa and Owen Yap
To highlight the superior qualities of its Reno Series camera, Oppo teamed up with Directors Think Tank (DTT) and Grey…
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Campaign Spotlight: Sheldrick Wildlife Trust Launches the “Ele-tee” by whiteGREY, a T-Shirt Educating Kids on Elephant Extinction
To coincide with World Elephant Day this week, the Sheldrick Wildlife Trust has launched a unique fundraising and awareness project…
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Campaign Spotlight: Brave New World Brings in Nostalgia Packaged in Classic Sibling Rivalry with Trends for This Raksha Bandhan campaign
MUMBAI – Every relationship has its ups and downs. But nothing beats the highs and lows of the sibling relationship.…
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Campaign Spotlight: BLKJ Remembers What It Means to Be Singaporean in an Ad for Great Eastern Singapore
Singapore’s global standing, their Garden City, their strong currency, their chai tow kway, maggi goreng, rojak, curry and many more…
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Campaign Spotlight: “Your Baby’s Dream Never Stops With Pampers” by Serviceplan Korea Shows Diapers from a Baby’s Point of View
Seoul – A unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in…
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Campaign Spotlight: THE LAB Gives Tiger the Biggest Celebration for August 8, the Day Before Singapore National Day
SINGAPORE – Each year on 9 August, the nation gathers in the biggest celebration of what is deemed the most…
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Campaign Spotlight: Grey Indonesia’s Campaign for Jointfit Wants Viewers to Remember that Time Does Not Stop For Those Who Do Not #KeepOnRollin
JAKARTA – #KeepOnRollin is the latest campaign from Jointfit, a roller gel supplement from Combiphar that helps to soothe and…
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Campaign Spotlight: Sun Life Financial PH’s Kaakbay Wraps Up with Charo Santos-Concio’s “Greatest Love” by Indie.Go
The fourth and final installation to Sun Life Financial Philippines’ “Kaakbay” campaign launched on August 3 2019, wrapping up the series of films…
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