Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sophie Muller Directs Epic Music Video For Shakespears Sister’s First Single in 26 Years
LONDON – Director Sophie Muller, signed to Prettybird UK and US, has directed the music video for Shakespears Sister’s ‘All the…
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Campaign Spotlight: Pond’s Men “Butch Slaps” its Competition in the Skincare Category in New Campaign with Ogilvy Singapore
JAKARTA, INDONESIA – How do you keep a strong face when your opponent is triple your size, and has more than double your media…
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Campaign Spotlight: The Race to be Embraced Begins with a New Film for Special Olympics Thailand by BBDO Bangkok
THAILAND – BBDO Bangkok has helped Special Olympics Thailand launch a film that celebrates the fighting spirit of the incredible people…
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Campaign Spotlight: San Miguel Pale Pilsen Brings Two Generations of Brotherhood or ‘Samahan’ Together in “Kahit Kailan, Walang Iwanan” by McCann Worldgroup Philippines
The new San Miguel Pale Pilsen music videos have a generation gap-bridging surprise hiding in plain sight. San Miguel Pale…
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Campaign Spotlight: 10 Limited-Edition Polo Shirts for 10 Endangered Species, Lacoste Continues to Fight for the Survival of Wildlife with IUCN’s “Save our Species” Program
In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to…
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Campaign Spotlight: HardieFlex Throws Cold Water on Copycats with Iconic Line from Cherie Gil in New Campaign by GIGIL
With the construction market besieged with different brands of Fiber Cement Boards, industry leader HardieFlex has launched a new campaign…
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Campaign Spotlight: A Story of “Breaking Barriers”, FCB KL and RHB Bank Launch Campaign of Keeping an Open Heart Leading up to Hari Raya
KUALA LUMPUR – Created by FCB Kuala Lumpur, the latest edition to RHB Group’s Challenger Series is inspired by the true…
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Campaign Spotlight: BBDO Shanghai Launches 2019 Brand Campaign for Tmall with “Define Your Ideal Life”
SHANGHAI – BBDO Shanghai used data gathered by Tmall to help the agency develop Tmall’s 2019 brand campaign, titled Define Your…
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Campaign Spotlight: Go Through Any Situation, No Matter How Awkward, with the Perfect Poker Face with RAPP UK’s New Digital Campaign for PokerStars
Appealing to existing and new gamers alike, the humorous social and digital first campaign features a series of tricky scenarios…
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Campaign Spotlight: Cheil Turns Game into a Life-Saving CPR Lesson with Samsung’s BACK2LIFE Campaign on Blood River
BEIJING, CHINA – For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people…
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Campaign Spotlight: PHINMA Education Inspire Filipino Youth to Fulfill Their Dreams with Quest’s “Sasamahan Kita”
MANILA, PHILIPPINES — PHINMA Education, a network of schools fast emerging as a leader in providing accessible quality education, has partnered with…
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Campaign Spotlight: Mastercard & McCann Singapore Get Lyrical About Contactless Payments on Buses and Trains
SINGAPORE – McCann Singapore has launched a campaign to celebrate Mastercard® being the first issuer in the city state to enable…
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Campaign Spotlight: Waiting in Line is Ancient History with Rosapark’s Ingenious Campaign for “Monoprix et Moi”, the Mobile Payment App for Monoprix
With daily life growing ever more hectic by the day, urbanites are constantly trying to sidestep time restraints, eager to…
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