Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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CAMPAIGN SPOTLIGHT: Spotify and YARD’s Outdoor Campaign is a Nod to France’s Hottest Playlist and its Listeners
At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to…
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CAMPAIGN SPOTLIGHT: FWD Insurance celebrates Everyday Heroes in new Regional Campaign via DDB Group Hong Kong
Regional life insurer FWD is set to launch its new brand campaign throughout Asia, with the hero television commercial celebrating…
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CAMPAIGN SPOTLIGHT: Olympians join Forces to Promote INFINITI Intelligent AWD Technology
INFINITI has assembled a host of Olympians and Ironmen taking part in their extreme sports to promote its Intelligent All-Wheel…
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Pantene Japan and Grey Tokyo team up to Launch “#HairWeGo My Hair Moves Me Forward”
Japan, 16th January 2019 – One year old Babychanco, famous for her voluminous and bountiful hair, just made her advertising…
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Separating the Men from the Boys: Gillette ® Campaign Inspires Men to Re-examine What it Means to be their Best
BOSTON, MA [JANUARY 14, 2018]: Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette (NYSE:…
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Campaign Spotlight: The Perfect Wedding Gift- Saregama Carvaan
Mumbai; 10th January, 2019: There are over 10 million weddings in India every year. Increasing by 30% year on year…
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Campaign Spotlight: Air Asia Teases Passengers with a Holiday Quickie for their 25th year
With two growing teenagers, how do parents find the balance between work and leisure? This was a question playfully carried…
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Air Asia Teases Passengers with a Quickie after the Holidays
With two growing teenagers, how do parents find the balance between work and leisure? This was a question playfully carried…
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Campaign Spotlight: Dentsu Singapore launches ‘The Unspoken Truth’ campaign to raise awareness on child abuse cases that go unreported
For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children…
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German Musician NENA Becomes Campaign Ambassador for PENNY Naturgut Range
Munich, 7 January 2019 – The “Naturgut” private label is one of PENNY’s fast-growing product ranges. Since 2014, the German discount…
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Blackpencil Manila’s campaign for Vivo gives us the creeps; Paranormal Expert to the rescue
What’s more terrifying for selfie lovers than a horrible photo? Vivo explores that dilemma in a creepy-yet-catchy online video, “Paranormal…
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Nākd launches first ever TV campaign with ‘Mind. Blown’ created by Recipe
Natural Balance Foods is kickstarting 2019 with a bang as Nākd launches its first ever TV ad with its bold…
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Campaign Spotlight: BBD Perfect Storm backs People’s Vote with Christmas song
LONDON – BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The…
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