Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Sauna Transit: The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
HELSINKI, FINLAND – Most airports have transit zones and lounges, some even have saunas, but only the Helsinki Airport has offered…
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‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear
LONDON, UK – Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football…
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7UP, the ‘Super Duper Refresher’ ups the refreshment game with a new sonic identity
MUMBAI, INDIA – 7UP®, PepsiCo’s ultimate refreshment brand, is making sound an integral part of its identity with the launch of…
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Greenpeace and elvis assemble high profile activists for nationwide billboard protest
LONDON, UK – The right to protest powers democracy. It’s behind many of the biggest leaps forward society has seen. In…
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Sting Energy’s Formula 1 cinema takeover has Philippine movie fans abuzz
MANILA, PHILIPPINES – In a world of cluttered feeds and short attention spans, Sting® Energy is rewriting the rules of brand…
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Aunty M brings humour and heat to Google’s first YouTube creator series for Ads Solutions from The Carrot Collective and VIRTUE Asia
SINGAPORE – Google is bringing its Ad Solutions to life in a fresh new way for marketers and entrepreneurs in Southeast…
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Volkswagen invites your inner child to drive in the electric era in new “Batteries Included” campaign via DDB Group Sydney
SYDNEY, AUSTRALIA – Volkswagen Australia has launched a bold new campaign entitled “Batteries Included”, created in partnership with DDB Group Sydney, that taps…
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Vietnamese coffee brand BOLD84’s “Shake Express” by Happiness Saigon turns local bumpy streets into the barista
HO CHI MINH CITY, VIETNAM – In Vietnam, coffee is less a drink and more a daily rhythm, sipped on sidewalk…
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electriclime° team up with PropertyGuru to launch groundbreaking ‘Everyone Welcome’ filter
SINGAPORE – Production house electriclime° has collaborated with PropertyGuru on a moving new brand film, filmed in Bangkok and helmed by…
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No animals were harmed in the making of this ad: Cathay Cargo taps into tech to safely recreate a modern-day ark, created with Leo Hong Kong
HONG KONG – Sloths, flamingos, alpacas, penguins and other adorable creatures star in Cathay Cargo’s latest campaign, which highlights the meticulous…
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UNIT provides full post production for project overboard campaign – an exclusive Marks & Spencer x Olivia von Halle collaboration
LONDON, UK – UNIT, the Fitzrovia-based independent shortform and longform creative production house, has delivered Full Post Production – VFX, Grade…
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Max the Stress Ball makes an unhinged return in Income Insurance’s latest campaign by BBH Singapore
SINGAPORE – Max the Stress Ball is back. And this time, he’s on a stress-fuelled rampage. In the latest campaign…
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AXA encourages women to “keep on kicking” in its latest global Brand campaign
PARIS, FRANCE – We all know that sports activities are essential for mental and physical health across a lifetime, but worrying…
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