Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Publicis JimenezBasic’s Latest Campaign Shows You’ll Never Fly Solo with Globe and Star Wars
MANILA – Solo: A Star Wars Story is the much-awaited movie that gives us an intimate look at the life…
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Campaign Spotlight: SM Supermalls and Tribal DDB remind us that being a mom ain’t easy with WWMD (What Would Mom Do?)
TAGUIG – In a sea of tributes to mothers this #NationalSuperMomsDay, SM Supermalls wanted to remind everyone that #SuperMomDeservesABreak too.…
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Campaign Spotlight: Pharma company Unilab and Seven A.D. take home top prizes in the first-ever YouTube Ads Awards Philippines
MANILA – The love of a mother is often the first form of love that any child experiences. It is…
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Campaign Spotlight: BBDO Bangkok creates sequel to popular Weekdays campaign for Air Asia
SINGAPORE – BBDO Bangkok has partnered with AirAsia to create the sequel to the successful Weekdays campaign from 2015, aptly…
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Campaign Spotlight: Grey Poland and Rak’n’Roll charity create beer that helps get thru cancer
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of…
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Campaign Spotlight: Kite Tribes Come Together for Kopparberg In Beautifully Hypnotic Ad by 18 feet & rising and BlinkInk
LONDON – Koppaberg launches ‘Outside is Ours’, a 60-second commercial created by 18 feet & rising. Directed by BlinkInk’s Noah…
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Campaign Spotlight: 180 Kingsday’s new campaign for Amstel Russia is ‘serious about beer and friendship’
AMSTERDAM – In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ –…
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Campaign Spotlight: The International Federation for Human Rights and We Are Social reveal devastating reality in Burundi with ‘I Love / I Leave Burundi’ campaign
BURUNDI – The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the…
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McCann Health and Smile Asia launch new initiative to raise awareness of children with cleft conditions
SINGAPORE – Smile Asia has partnered with McCann Health Singapore to create The Cleft Collection, a unique set of cutlery — made…
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Campaign Spotlight: The&Partnership London and Kraft-Heinz launch epic new BBQ sauce ‘bull’s-eye’
LONDON – Kraft-Heinz and creative agency The&Partnership London have released the launch campaign for their delicious American BBQ sauce, ‘Bull’s-Eye.’…
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Safeguard Philippines goes mobile interactive, launches augmented reality app
MANILA – Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented…
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Campaign Spotlight: Aimaq von Lobenstein/Saint Elmo’s Hyper-Real Pro-Wildlife print campaign highlights animal cruelty in tourist attractions
BERLIN – Aimaq von Lobenstein/Saint Elmo‘s and Salamagica create arresting print campaign highlighting animal cruelty in holiday resorts. Aimaq von…
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Campaign Spotlight: Vangardist Magazine and Mauthausen Memorial partner with Serviceplan Group on The Pink Triangle Issue, to highlight global violations of LGBTQI+ rights
VIENNA – Eighty years since the construction of Mauthausen, one of the World War II Concentration Camps where homosexual men…
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