Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sébastien Loeb needs a hand in the city in the new campaign of BETC Paris for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sébastien Loeb in a comical…
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Campaign Spotlight: Eugene Domingo and Cherie Gil deliver epic acting showdown in Jollibee’s comedy digital series from Publicis JimenezBasic
MANILA – When it comes to acting, very few can get on the level of Eugene Domingo and Cherie Gil.…
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Campaign Spotlight: MullenLowe Group China creates new commercial for Zhonghua
SHANGHAI – MullenLowe Group China launched a dazzling new commercial for Unilever’s “Zhonghua White Now” brand (中华魔丽迅白). Its compact narrative…
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Campaign Spotlight: PLDT Home goes non-traditional with its Mother’s Day video by Ace Saatchi & Saatchi
For the first time ever, a PLDT/SMART commercial featured a non-traditional family in its 2018 Mother’s Day campaign. The online…
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Campaign Spotlight: Campaign to End Loneliness and BMB ask ‘Have we forgotten how to make friends?’
LONDON – Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it…
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Campaign Spotlight: No internet access? Bouygues Telecom and BETC Paris bring out a 100% offline website to help you out
PARIS – Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured…
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Campaign Spotlight: Jollibee celebrates mothers’ great love with trilogy of heart-warming Mother’s Day videos by McCann Worldgroup Philippines
This May, Jollibee pays tribute to all mothers as it launches a special Kwentong Jollibee Mother’s Day trilogy that is…
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Campaign Spotlight: Fried Chicken Bath Bombs: A disruptive gift that got the world talking about KFC
SHANGHAI — Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath…
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Campaign Spotlight: The&Partnership London relaunch Housesimple with fresh brand identity
LONDON – Today, online estate agents Housesimple launch ‘Housesimple, house sold’ – their quirky, offbeat new brand identity, from newly-appointed…
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Campaign Spotlight: Facebook silences TBWASantiago Mangada Puno’s video for Bahay Tuluyan against child abuse
MANILA – Worldwide, millions of children are sexually abused every year. In the Philippines, from 2011-2016, there were reports of 7418…
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Campaign Spotlight: Serviceplan shows the fastest way through the city with MINI Connected ‘Shortcut Billboards’
MUNICH – The MINI Connected campaign is part of the online-driven campaign #eckenentdeckenen, which has been promoting the new MINI…
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Campaign Spotlight: R/GA Shanghai paves The Road To HBL for Nike China
SHANGHAI – New work has been produced by R/GA Shanghai for Nike China’s High School Basketball League (Nike HBL) to mark…
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Campaign Spotlight: 7Up and BBDO India have a Blast from the Past
SINGAPORE – Remember those good old days? When rock-and-roll ruled the charts? When rotary phones were a fixture in every…
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