Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Facial recognition technology applied to missing persons cases – Invisible Friends campaign launched by whiteGREY for MPAN
MELBOURNE – A world-first campaign to harness the power of Facebook’s new facial recognition and auto tagging technology in the…
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Campaign Spotlight: How PostVisual & Nike #AIRMAXLINE got Sneaker Heads waiting in-line on Instagram
SEOUL – By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a…
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Campaign Spotlight: KFC Hong Kong and Ogilvy & Mather Hong Kong Launch Explosive New ‘Hot & Spicy’ Campaign
The new campaign by Ogilvy brings the heat to life for KFC’s signature recipe across Hong Kong HONG KONG –…
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Campaign Spotlight: Mercedes-Benz and Thai Health partner with BBDO Bangkok to help doctors identify pain and diagnose diseases
SINGAPORE – With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients…
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Campaign Spotlight: Palamig ka muna with McDonald’s summer desserts and Al James from Leo Burnett Manila
MANILA – Summer is the perfect time to do the things you love doing. It means no school and no…
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Campaign Spotlight: Burger King hacks Peruvian law that regulates outside food & beverage consumption in movie theaters with ‘King Popcorn’ campaign by McCann Worldgroup Lima
LIMA – Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any…
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Campaign Spotlight: Newest Jolly Spaghetti endorsers Regine and Nate Alcasid share their most sweet-sarap moments in ad by Publicis JimenezBasic
MANILA – With an illustrious entertainment career spanning three decades, Regine Velasquez-Alcasid has done almost everything, including chart-topping singles and…
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Campaign Spotlight: DINE® and Colenso BBDO promise more face-to-face time with your furry friend
AUCKLAND – DINE® have launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love…
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Campaign Spotlight: BBDO Bangkok helps Virgin Active turn fitness into a life-saving exercise
SINGAPORE – Virgin Active, a world-class fitness club brand, has launched a new class and initiative that combines a calorie-burning…
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Campaign Spotlight: Safeguard Philippines and GIGIL spread #HANGINfection awareness through a 90s hit song
MANILA – Netizens raved over a nostalgic throwback when Safeguard dropped a spin of a classic Backstreet Boys song featuring…
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SAMSUNG releases a new video encouraging consumers to imagine a life of possibilities enabled by its Digital Appliances
MANILA – A world leader in technology and innovation, Samsung Digital Appliances goes beyond the basics and introduces a whole…
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Campaign Spotlight: Silent Speech screams of a PWD’s success
By Eloisa Francia The term “People with Disabilities” (PWD) applies to all persons with disabilities including those who have long-term…
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Campaign Spotlight: Quiet Storm creates campaign to support HARIBO Fruitilicious product
LONDON – HARIBO is supporting its new Fruitilicious product with the latest execution in its “Kids’ Voices” campaign. Created by…
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