Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Goats, Glory, and Gen Z: Tony Boy and Dentsu Creative Italy drop the mic (and the MVP) in a Spotify Showdown at Kings League
MILAN, ITALY – Forget what you thought you knew about halftime shows. At the intersection of Gen Z fandom, football…
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LesserEvil sparks a pantry revolution with new campaign
USA – LesserEvil is leading the charge with its latest crusade: Renovate Your Pantry. This new initiative encourages snackers everywhere…
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Lipton Ice Tea launches global brand platform ‘Tea Changes Everything’
LONDON, UK – Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created…
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Hinge and Dazed Studio pen a new chapter in modern romance with No Ordinary Love 2.0
NEW YORK, USA – Romance just got a rewrite. Dating app Hinge and culture-savvy Dazed Studio unveil No Ordinary Love…
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Kotak Life and Wondrlab craft a tender tribute to mothers this Mother’s Day
MUMBAI, INDIA – This Mother’s Day, Kotak Life and creative powerhouse Wondrlab invite us to step back, slow down, and…
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OH SIX x END.: Bringing North-East soul to global streets
NEWCASTLE, ENGLAND – What happens when a creative powerhouse meets a retail icon at the peak of its game? For…
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BBH Singapore’s global campaign for Samsung highlights why Samsung S25 Ultra + Google Gemini is the go-to solution for everyday challenges
SINGAPORE – Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms…
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Cheil Spain and Samsung launch The Mind Guardian to tackle early Alzheimer’s detection
MADRID, SPAIN – What if a video game could do more than just entertain? What if it could detect early…
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FCB SHOUT and Domino’s Malaysia serve up a tasty new slice of “wah” with ShaWAHma pizza launch
KUALA LUMPUR, MALAYSIA – If Malaysia had a love language, it would be food and right now, that language sounds…
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Allwyn’s Add Some Play campaign revives the simple joy of scratchcards with a social twist
LONDON, UK – Allwyn, the operator of The National Lottery, is giving scratchcards a fresh makeover with the latest wave…
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Croma and Posterscope turn up the cool factor with AC Ho Toh Croma Se Ho
MUMBAI, INDIA – As the sun blazes across India, Croma, one of the country’s most trusted electronics retailers teams up…
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How DCM Shriram’s Mother’s Day film turns grief into grassroots impact
MUMBAI, INDIA – This year, DCM Shriram Foundation, in collaboration with EFGH Brand Innovations and filmmaker Titus Upputuru, delivers a…
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Mountain Dew and Nepal Tourism Board dare you to dream bigger with Peaks of Courage
KATHMANDU, NEPAL – Mountain Dew is rewriting the playbook on high altitude adventure with Peaks of Courage, a trailblazing collaboration…
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