Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Watch what happens when this starving artist shocks his unsuspecting subjects in this ad by Snickers and BBDO Guerrero
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you…
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Campaign Spotlight: The Brits are coming: McDonald’s Fish & Fries is finally back in new ad from Leo Burnett Manila
MANILA – The Britons never fail to amaze us with their fantastic culture—and this 2018 is no exception. Get ready…
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Nike’s mettle shines brilliantly in ‘Nothing Beats a Londoner’ by Wieden+Kennedy London
by Theda Braddock LONDON – If there’s any way to boost the younger audience of the Olympics, Nike has found…
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Campaign Spotlight: Cheil Spain marks Samsung’s support of breast cancer research with War Correspondents on Breast Cancer film, book, and exhibition
MADRID – Cheil Spain has created an initiative to support Samsung Spain’s partnership with the Spanish Federation of Breast Cancer…
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McDonald’s joins forces with Eason Chan, Sir Elton John in new brand campaign from DDB Hong Kong
#LittleBigMoments campaign billed as a love song to the people of Hong Kong. In time for the Chinese New Year…
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Campaign Spotlight: Mullen Lintas conceptualizes new ad film for Vivo V7+ limited edition phone designed by Manish Malhotra
MUMBAI – To celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited…
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Campaign Spotlight: TBWASantiago Mangada Puno promotes acceptance of the LGBT in new Bench ad #SoInLoveEDT
MANILA – It was three years ago when Bench released their ‘Love All Kinds of Love’ campaign which proudly represented the LGBT…
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Red Whistle and TBWASantiago Mangada Puno present Frottage: Go wild on safe sex
Consistent condom use is low among Filipino males because of inadequate access. They also think it decreases sexual pleasure and…
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Campaign Spotlight: Lowe Lintas creates a heart-warming film for Tanishq for Valentine’s Day with a message – Keep celebrating love as #LoveRemains
BENGALURU – The best occasion to talk about love is the day when it is celebrated – Valentine’s Day. Like…
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Watch the surprise wedding of the year thanks to HSBC
MANILA – For many couples, nothing can be more inspiring than to plan for that special day. Equally, nothing can…
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Jollibee digital ads by McCann Worldgroup Philippines ‘Crush’ and ‘Regalo ni Lolo’ included in top global ad list FeelMore50
MANILA – A global survey has recognized one of the viral Kwentong Jollibee ads “Crush” and the Christmas digital material…
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Campaign Spotlight: Sharon and Gabby reunite over Chicken McDo with Fries thanks to McDonald’s and Leo Burnett Manila
MANILA – McDonald’s and Leo Burnett Manila have just accomplished what no major movie or television studio has been able…
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Campaign Spotlight: GIGIL and KonsultaMD show Filipinos wherever there’s a phone, there’s a doctor
For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or…
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