Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Jollibee digital ads by McCann Worldgroup Philippines ‘Crush’ and ‘Regalo ni Lolo’ included in top global ad list FeelMore50
MANILA – A global survey has recognized one of the viral Kwentong Jollibee ads “Crush” and the Christmas digital material…
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Campaign Spotlight: Sharon and Gabby reunite over Chicken McDo with Fries thanks to McDonald’s and Leo Burnett Manila
MANILA – McDonald’s and Leo Burnett Manila have just accomplished what no major movie or television studio has been able…
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Campaign Spotlight: GIGIL and KonsultaMD show Filipinos wherever there’s a phone, there’s a doctor
For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or…
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Campaign Spotlight: AirAsia and Dentsu Aegis Network team up for a ‘Pawsperous’ Chinese New Year
KUALA LUMPUR – With Chinese New Year just around the corner, AirAsia has launched its latest ad campaign to usher…
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Campaign Spotlight: Believe in the power of love with new Kwentong Jollibee Valentine Series from McCann Worldgroup Philippines
MANILA – The now viral #KwentongJollibee2018 Valentine Series videos have once again captured the hearts of many and took the…
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Campaign Spotlight: BBDO Bangkok launches new global campaign for Tourism Authority of Thailand (TAT)
SINGAPORE – BBDO Bangkok has partnered with TAT to launch the exciting new global campaign centered around the next generation…
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Campaign Spotlight: Renault’s ‘The Postman’ is new campaign by The Loft Publicis Conseil
PARIS – For this Valentine’s Day, Renault has produced its first animated movie around love and silence of EV vehicles.…
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Campaign Spotlight: McCann Worldgroup Philippines explores other aspects of love in Kwentong Jollibee 2018 Valentine Series
MANILA – For what is traditionally known as a month of love, Jollibee is exploring different kinds of love, not…
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Campaign Spotlight: BBDO Guerrero launches 125th year anniversary campaign for Johnson’s Baby
BBDO Guerrero launched #AllForBaby — an integrated campaign for Johnson’s Baby to commemorate the brand’s 125 years of unwavering commitment…
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The Best Ads from Super Bowl LII
It’s that time of the year once more when action on the gridiron is matched by big ads. As Super…
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Campaign Spotlight: It’s a battle of ice and fire between Peter Dinklage and Morgan Freeman in Goodby Silverstein & Partners’ Super Bowl Ad for Mountain Dew and Doritos
Did anyone (aside from us) see the “Song of Ice and Fire” reference? In its 2018 Super Bowl ad, PepsiCo…
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Campaign Spotlight: McCann Worldgroup Philippines’ ‘Kwentong Jollibee: Homecoming’ digs deeper into 80s love story
MANILA – Leave it to Jollibee to pull at your heartstrings right on time for Valentine’s Day. Revisiting last year’s…
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Campaign Spotlight: Heineken® and Publicis India’s ‘Generations Apart’ campaign aims to open conversation and unite generations across India
BANGALORE – Heineken® has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign.…
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