Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Bangkok launches new global campaign for Tourism Authority of Thailand (TAT)
SINGAPORE – BBDO Bangkok has partnered with TAT to launch the exciting new global campaign centered around the next generation…
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Campaign Spotlight: Renault’s ‘The Postman’ is new campaign by The Loft Publicis Conseil
PARIS – For this Valentine’s Day, Renault has produced its first animated movie around love and silence of EV vehicles.…
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Campaign Spotlight: McCann Worldgroup Philippines explores other aspects of love in Kwentong Jollibee 2018 Valentine Series
MANILA – For what is traditionally known as a month of love, Jollibee is exploring different kinds of love, not…
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Campaign Spotlight: BBDO Guerrero launches 125th year anniversary campaign for Johnson’s Baby
BBDO Guerrero launched #AllForBaby — an integrated campaign for Johnson’s Baby to commemorate the brand’s 125 years of unwavering commitment…
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The Best Ads from Super Bowl LII
It’s that time of the year once more when action on the gridiron is matched by big ads. As Super…
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Campaign Spotlight: It’s a battle of ice and fire between Peter Dinklage and Morgan Freeman in Goodby Silverstein & Partners’ Super Bowl Ad for Mountain Dew and Doritos
Did anyone (aside from us) see the “Song of Ice and Fire” reference? In its 2018 Super Bowl ad, PepsiCo…
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Campaign Spotlight: McCann Worldgroup Philippines’ ‘Kwentong Jollibee: Homecoming’ digs deeper into 80s love story
MANILA – Leave it to Jollibee to pull at your heartstrings right on time for Valentine’s Day. Revisiting last year’s…
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Campaign Spotlight: Heineken® and Publicis India’s ‘Generations Apart’ campaign aims to open conversation and unite generations across India
BANGALORE – Heineken® has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign.…
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Campaign Spotlight: Coca-Cola China’s iconic clay dolls get a makeover for Chinese New Year from McCann Shanghai
SHANGHAI – Coca-Cola, in partnership with McCann Shanghai, has launched their annual Chinese New Year campaign, featuring evolved and refreshed…
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Campaign Spotlight: Droga5 London creates love letter from Europe in first work for Ancestry
LONDON – Europeans from across the continent send a love letter to Brexit Britain in Ancestry’s new television campaign, the first…
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Campaign Spotlight: Vicks Launches #TouchOfCare Campaign in the Philippines
MANILA – Vicks®, a brand synonymous with Family Care globally, has launched a heartwarming online video entitled Learning to Love…
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Campaign Spotlight: Budweiser launches Chinese New Year campaign from Anomaly Shanghai to thank consumers who supported them
SHANGHAI – In partnership with Anomaly Shanghai, Budweiser launches its annual Chinese New Year campaign. Continuing to build upon the…
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Campaign Spotlight: Young & Rubicam Branding designs UEFA Nations League tournament Trophy
LAUSANNE – Y&R Branding, a Y&R Group agency, has designed the Trophy for UEFA’s new competition – the UEFA Nations…
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