Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Jollibee and McCann Worldgroup Philippines pay tribute to OFWs this Christmas
MANILA – Christmas is the most anticipated celebration for Filipinos. Even before the month of December begins, carols fill the…
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Campaign Spotlight: Host/Havas creates world-first eco-tourism initiative: conservation pledge stamped in visitors’ passports for Palau Legacy Project
NGERULMUD – Host/Havas has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative…
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Campaign Spotlight: Singapore Airlines and TBWASingapore launch short film on social media for the festive period
SINGAPORE – Monday December 18, 2017 – Singapore Airlines has released a new short film to remind us that we’re…
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Campaign Spotlight: In commemoration of World AIDS Day, ‘Living Statistics’ launched by Wunderman BA & Fundación Huésped
BUENOS AIRES – Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and…
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Campaign Spotlight: Nike launches first of a kind Nike Hyper Court powered by Google and developed in partnership with creative agency BBH Singapore
MANILA – Nike has recently launched a first of its kind initiative in Manila – Nike Hyper Court. Powered by…
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Campaign Spotlight: McCann Health and International Film Production Company Great Guns shoot visceral yet honest POV film that highlights the growing death toll as a result of over-dose from prescription medication
CALIFORNIA – Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created…
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Campaign Spotlight: R/GA Tokyo helps MUJI give the gift of color to Paris
TOKYO – R/GA Tokyo has collaborated with MUJI and the Tokyo Metropolitan Government in the creation of a unique Christmas…
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Campaign Spotlight: McDonald’s goes all out to provide management positions for young Filipinos in new video from TBWASantiago Mangada Puno
MANILA – Everybody dreams of a job that can help them grow individually and professionally. In its latest recruitment campaign…
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Campaign Spotlight: Cathay Pacific and McCann Worldgroup Hong Kong breathe new life into old uniforms with world’s first ‘Well Travelled Lai See’
HONG KONG – Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for…
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Campaign Spotlight: BBDO Malaysia helps Taylor’s University challenge parents to open their minds to their children’s dreams
SINGAPORE – Taylor’s University is hoping to inspire young people and their families to start an honest conversation about their…
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Campaign Spotlight: McDonald’s delivers in a flash with DDB Dubai
DUBAI – McDonald’s UAE along with DDB Dubai have created a new print campaign to demonstrate the speed of McDelivery.…
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Campaign Spotlight: Globe and Publicis JimenezBasic show that there’s a hero in all of us in new Star Wars campaign
MANILA – Courage is something that we sometimes find hard to find within ourselves. As children, when we are faced…
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Campaign Spotlight: SPA-Hakuhodo taps OK Go to highlight Double A paper’s unique qualities
TOKYO – “Double A”, a pioneering paper brand well recognized over 130 countries worldwide and the remarkable features of ‘double…
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