Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: McCann Health Singapore and Singapore Wellness Association release new campaign to fight childhood obesity
SINGAPORE – Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of…
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Campaign Spotlight: Directors Think Tank Sling & Rajay make a moving film about a moving house
There’s no such thing as a dream home. But there is a home that’s right for you. That’s the foundation…
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Campaign Spotlight: BETC and Petit Bateau introduce ‘TOUGH DAY for serious kids’
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes…
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Campaign Spotlight: MullenLowe China conjures a magical pulpy factory to launch the new Minute Pulpy
To help Minute Maid announce the launch of the new Triple-flavour Pulpy this summer, MullenLowe China creates a magical world…
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Campaign Spotlight: The art of introducing Hong Kong’s Old Town Central to the world
HONG KONG – Central and Sheung Wan are two of the oldest neighborhoods in Hong Kong, reflecting a history of…
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Campaign Spotlight: BBDO Guerrero launches new Emperador HotShot Campaign
BBDO Guerrero has launched a campaign to introduce Emperador HotShot – the first cinnamon-spiced brandy in the Philippines. This new…
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Campaign Spotlight: Ogilvy & Mather Philippines celebrates “Buwan ng Wika” with Pen Medina and KFC
MANILA – In the Philippines, August is known as “Buwan ng Wika,” or “Language Month.” It is a month where…
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Campaign Spotlight: Manulife’s new brand campaign from J. Walter Thompson Philippines asks: “What if life insurance could mean better things for you?”
MANILA – As Manulife continues its celebration of its 110th anniversary in the Philippines, it launches a new brand campaign…
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Campaign Spotlight: Droga5 London creates campaign describing feeling of being ‘kwiffed’ for mobile betting app
LONDON – Kwiff, the all new innovative mobile-only sports betting app that adds another thrill to sports betting by “kwiffing”…
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Campaign Spotlight: McCann Worldgroup Malaysia opens up new travel experience with Cathay Pacific
KUALA LUMPUR – McCann Worldgroup Malaysia and Hong Kong have worked together with Cathay Pacific and the recently launched in…
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Campaign Spotlight: Droga5 London launches dramatic ‘I shouldn’t even be here’ campaign for Secret Escapes
LONDON – Droga5 London has created a dramatic campaign for Secret Escapes, the members-only flash-sale site for four and five-star…
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Campaign Spotlight: Julia, Joshua get cheesy in new Jollibee Cheesy Yumburger TVC from Publicis JimenezBasic
MANILA – Want to impress your crush? Whip up a witty pickup line and serve it with the cheesiest Yumburger…
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Love weekendZZZ like this: Relaxed and made special with McDelivery from Leo Burnett Manila
MANILA – Looking forward to weekends after a heavy week at work or in school? Treat yourself by relaxing and…
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