Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Anne Curtis: Fearless in saying ‘Yes’ for Jollibee and Publicis JimenezBasic
MANILA – “I never fear or regret saying ‘yes,’ especially to situations and things that can lead me to great,…
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Campaign Spotlight: TMW Unlimited launches promotion for INFINITI to celebrate its partnership with the Renault Sport Formula One™ Team
LONDON – Agency TMW Unlimited has launched a campaign for INFINITI, the luxury vehicle division of Japanese automaker Nissan, which…
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Campaign Spotlight: Pedigree Philippines and BBDO Guerrero show how dogs can help children read
Dogs are man’s best friends — and for some, they may be teachers, too. In Pedigree Philippines’ and BBDO Guerrero’s…
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Sun Life releases new set of digital shorts
Sun Life of Canada (Philippines), Inc., the number one life insurance company in the Philippines, is marking the 4th Financial…
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Campaign Spotlight: McCann Santo Domingo and Nido create “Umbilicar” car safety device to keep parents connected to children
SANTO DOMINGO – According to Kids and Cars, a global children’s safety advocacy organization that tracks data about children who die…
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Campaign Spotlight: Walker Zurich, Kein & Aber reveal Trump’s strategy for finding love in #TrumpingForLove creative
ZURICH – Walker Zurich has drawn upon the latest developments in Trump’s saga with the US senate in order to…
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Impossible Havas Lemz campaign: #MakeFriends Across Religions
#MakeFriends Across Religions, the latest project by Havas Lemz Strategy Director Mark Woerde, his team and Letsheal.org is now global…
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Campaign Spotlight: Millennials identify with Vodafone asking youth to take relationships offline in campaign conceptualized by Ogilvy Mumbai
MUMBAI – Vodafone recently conducted a social experiment which created waves with the millennials. This experiment encouraged people to keep…
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Campaign Spotlight: adidas urges Indian sports lovers to shower support on unrecognized stars in #FanTheFire campaign by Cheil WW India
NEW DELHI – adidas has launched a new initiative aimed at getting India’s sports lovers, famous the world over for…
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Campaign Spotlight: LIDA puts life-enhancing human-pet relationships at the heart of new Blue Cross ad campaign
LONDON – The life-enhancing role pets play in our lives is at the centre of a new campaign for animal…
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Campaign Spotlight: Max’s Restaurant and PETCH go unconventional for The House that Fried Chicken Built
MANILA – When we think of Max’s Fried Chicken, some of the words that undoubtedly come to mind are “tradition”…
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Campaign Spotlight: Alden Richards stars as ‘Prinsipe Cariñoso’ in latest ad by McDonald’s Philippines and Leo Burnett Manila
(Updated) MANILA — In a style reminiscent of black-and-white Pinoy films from the 60s, the newest ad by McDonald’s Philippines…
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Campaign Spotlight: Dentsu Jayme Syfu/DIGIT Manila’s new campaign showcases world-renowned dancers challenged by Jollibee mascots in a dance showdown
MANILA, Philippines – No one lights up a room faster than the Jollibee mascot. People of all ages go wild…
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