Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The University of Auckland encourages Kiwi students to “Never Stop” in JWT campaign
AUCKLAND – The University of Auckland’s role in creating future leaders, driving world-class research, and shaping social and economic change…
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Campaign Spotlight: Saatchi & Saatchi Singapore and agoda echo travel quirks of Indonesian millennials in social-inspired campaign
SINGAPORE – As the digital world becomes increasingly entrenched in millennials’ lives, Saatchi & Saatchi Singapore and agoda have responded…
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Campaign Spotlight: VIVO launches heartwarming Ramadhan TVC from Y&R Indonesia
JAKARTA – Smartphone giant VIVO has launched its ‘Perfect Selfie, Perfect Ramadhan’ VIVO V5s camera-phone campaign from communications partner Y&R…
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Campaign Spotlight: Corona X Parley and Wieden+Kennedy Amsterdam reveal heartfelt poem to the sea to celebrate World Oceans Week
AMSTERDAM – In celebration of World Oceans Week, Corona and Parley for the Oceans reveal ‘What The Ocean Gives Us’,…
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Campaign Spotlight: Leo Burnett Manila and McDonald’s Philippines play the waiting game this Father’s Day
MANILA – For most fathers, the beginning of their shift into fatherhood begins with waiting. Waiting outside a hospital delivery…
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Campaign Spotlight: Mercado McCann draws humorous comparisons to real life problems in its first work for Philco Appliances
BUENOS AIRES — Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to…
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Campaign Spotlight: BBDO Bangkok helps Thai Health Promotion Foundation remind drivers to slow down and drive safe
SINGAPORE – BBDO Bangkok has created the world’s first monk statue that cautions drivers while driving. In Thailand, there are…
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Campaign Spotlight: New Mastercard film by McCann London celebrates women’s football
LONDON – UEFA Champions League sponsor Mastercard is celebrating women’s football this year by activating around the UEFA Women’s Champions…
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Lowe Lintas Pune makes smiles count for Kirloskar
MUMBAI – Leading industrial engineering group, Kirloskar Group has been a silent yet successful enterprise touching the lives of many Indians…
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Cannes Lions 2017 Innovation Lions Showreel presents all 35 entries
CANNES – With only 35 entries selected, the Innovation Lions shortlist is the first shortlist to be announced for the…
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Campaign Spotlight: Jollibee and Publicis JimenezBasic ask: Is P50.00 worth celebrating?
MANILA – Petsa de Peligro—those precarious few days before the next paycheck comes in—is often a source of humorous complaints…
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Campaign Spotlight: FRED & FARID launches #NoMoreBlackTargets an artistic project to raise awareness of the danger of unconscious bias
NEW YORK CITY – No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working…
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Campaign Spotlight: Singapore Airlines and TBWASingapore create animation video to celebrate its 70th anniversary
SINGAPORE – Singapore Airlines has launched its first-ever animated short film, ‘The Magic Pen,’ to celebrate 70 years of bringing…
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