Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-

Tribal Worldwide Philippines and Taguig City government ward off mosquitoes with The NICO Project
TAGUIG CITY – In the Philippines, mosquitoes are a fact of life. These disgusting insects aren’t just carriers of dengue,…
Read More » -

Save more, do more: Make the obvious choice with Hotels.com campaign by Grey Group Singapore
SINGAPORE – Hotels.com™ today unveiled a new brand campaign, focusing on helping users find the perfect stay at the best…
Read More » -

McCann Colombia promotes inflight entertainment system of Latam Airlines
COLOMBIA – McCann Colombia created a 3-piece print campaign to promote the inflight entertainment system of LATAM Airlines. Each…
Read More » -

The #KwentongJollibee best friend finally discovers Perfect Pair thanks to Publicis JimenezBasic
MANILA – Remember Jollibee’s phenomenally viral #KwentongJollibee commercials from Valentine’s Day this year? Out of those three simultaneously released commercials…
Read More » -

McCann Lima hacks math problems to promote sex education in public schools in newest effort for Save the Children Peru
LIMA – According to a 2013 UNICEF study, 15 out of every 100 teenage girls in Peru under 16 are mothers,…
Read More » -

Alaska and TBWASantiago Mangada Puno say thanks to moms with ‘#MaLakas’
MANILA – This Mother’s Day, Alaska Milk Corporation pays tribute to mothers everywhere with the release of ‘MaLakas,’ a short…
Read More » -

McDonald’s and Leo Burnett Manila launch online apology Mother’s Day campaign
MANILA – Sorry po. #LoveKitaMa. Everybody loves a sincere apology followed by a declaration of love. What more if it’s…
Read More » -

‘Color of Corruption’ by Grey Brasil for Reclame Aqui Institute to monitor and expose corrupt Brazilian politicians to the public
SAP PAILO – Instituto Reclame Aqui, a Brazilian online platform that monitors the reputation of companies and brands, is now expanding its…
Read More » -

J. Walter Thompson Philippines gets serious laughs for Manulife with ‘Stand Up’
MANILA – This year, Manulife, in partnership with J. Walter Thompson Philippines, created a campaign that celebrates their 110 years…
Read More » -

Integrated campaign from TBWADublin aims to establish trust for the McDonald’s brand across the Irish market
DUBLIN – TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which…
Read More » -

Seven A.D. and Unilab pay tribute to mom’s unconditional love
MANILA – To most of us, our struggles since childhood can lead to deep levels of loneliness. There are times…
Read More » -

‘Kwentong Jollibee’ viral videos set by McCann Worldgroup Philippines release more heartwarming episodes for Mother’s Day
MANILA – The phenomenal viral success of the Kwentong Jollibee Valentine’s Day episodes “Vow,” “Crush,” and “Date,” have made the…
Read More »












