Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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R/GA transforms TPG Telecom’s brand portfolio for long-term growth
SYDNEY, AUSTRALIA – Australia creative innovation company R/GA has partnered with TPG Telecom to redefine its brand portfolio strategy, creating…
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MILKLAB & Tones And I brew up a new kind of gig courtesy of 72andSunny
MELBOURNE, AUSTRALIA – In a bold collision of caffeine and culture, MILKLAB launched Coffee Shop Sets, an early-morning live gig…
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KFC transforms its Drive-Thrus into a Forza Horizon 5 racing track
MADRID, SPAIN – KFC Spain, facing a continuous decline in drive-thru sales and known for its notoriously tricky KFC Auto…
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VCCP, Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
LONDON, UK – Kwik Fit launches its latest campaign created by its agency of record VCCP, Road Happy. The digital out of home campaign…
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Together Against Inaction: Synthesis Agency unites Uzum Market and Gross Insurance to tackle pedestrian safety with ‘Visible Bag’ campaign
TASHKENT, UZBEKISTAN – Uzbekistan faces a critical shortage of road signs and street lighting, particularly at night. Frequent power outages…
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Eurostar and Noma Bar put visual storytelling on track with adam&eveDDB’s Reasons to Eurostar campaign
LONDON, UK – When travel meets art, the journey becomes more than just a ride. Eurostar is turning heads with its…
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Asian Paints and Ogilvy India paint poetry in every hue for NaPoWriMo
MUMBAI, INDIA – For this year’s National Poetry Writing Month (NaPoWriMo), Asian Paints, in partnership with the creative minds at…
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U Mobile and MBCS ignite the spirit of Raya with 5G magic and heartfelt innovation
KUALA LUMPUR, MALAYSIA – In a heartfelt collaboration, IPG Mediabrands’ creative powerhouse MBCS and Next Gen 5G provider U Mobile…
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TBWA\SMP and PCAS partner on a touching initiative giving pre-loved cosmetics a meaningful second act for the deceased
MANILA, PHILIPPINES – In a country where nearly 2,000 Filipinos bid farewell daily, the funeral services industry is poised to…
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AXE unveils Philippines’ first scented murals to launch its two new scents
MANILA, PHILIPPINES – As the global leader in men’s grooming, AXE is breaking stereotypes and rewriting the rules of modern…
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New BMB work ends the dairy dilemma for SMUG consumer
LONDON, UK – SMUG Dairy, the innovative hybrid dairy range from Kerry Consumer Foods, has launched a new campaign to…
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Drama, betrayal, and climate change: Telenovela ‘Muy Caliente’ warns of dangers to marine life
SÃO PAULO, BRAZIL – Muy Caliente, the first “Mexican telenovela” produced by WWF-Brasil in partnership with AlmapBBDO, uses offbeat humor…
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Samsung, BBDO Bangkok launch witty new film that turns loss energy to lost children
BANGKOK, THAILAND — In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok…
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