Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Experience the magic of Chinese New Year through a child’s eyes, says McDonald’s and DDB Group Hong Kong
HONG KONG – McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese…
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Ogilvy & Mather Shanghai and Dove’s new digital campaign encourages women to wear their hair with pride
SHANGHAI – Dove Hair China this week launched its newest online campaign, ‘My Hair: It Has to Be My Way.’ Featuring…
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McDonald’s latest TV commercial from Leo Burnett Manila celebrates the unconditional love of parents for their children
MANILA – Remember wanting to win trophies or contests as a child but never making a podium finish? How about…
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Fiat launches 2017 UNO campaign with Leo Burnett Tailor Made
SAO PAULO – Launched in late September during an event at the FCA factory in Betim, the 2017 UNO was…
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McCann Worldgroup and Cathay Pacific take personalization to new heights for Marco Polo Club members’ birthdays
HONG KONG – McCann Worldgroup and Cathay Pacific have created an innovative birthday gift titled the “Artmap Project,” for over…
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Send your ultimate Valentine’s surprise through M&M’s® fun first move project!
MANILA – Valentine’s Day is a time for you to express your feelings and send your message across to someone…
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Graphene and LATAM Airlines make Christmas magic
BUENOS AIRES – In order to make sure none of the children flying on Christmas Eve, late on the night of…
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Jollibee’s new Chickenjoy TVC by Publicis JimenezBasic invites Pinoys to #GiveMoreJoy
MANILA – These days, Filipinos are exposed to different kinds of negativity whether you go online or offline. Friends unfollow…
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Karmarama launches new recruitment campaign for British Army, ‘This is Belonging’
LONDON – The British Army has launched a new national recruitment campaign developed in partnership with Karmarama and Capita. ‘This…
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Royal Caribbean unveils multi-million pound marketing campaign by Hometown to mark the start of its WAVE promotion
LONDON – Royal Caribbean International has revealed its new marketing campaign to mark the start of its WAVE promotion period.…
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MADE.COM focuses on the joy of ‘unboxing’ in January sale campaign by Fabula
LONDON – Online design brand, MADE.COM has unveiled a new campaign to promote its January sale which runs on TV,…
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Wunderman Manila launches ‘Share a Magical Moment’ campaign for ConAgra Brands’ Peter Pan Peanut Butter
MANILA – Recognizing that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a…
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E.ON Italy & M&C Saatchi ‘freeze’ historic building in Milan to highlight energy waste
MILAN – M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in…
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