Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
McCann Worldgroup and Jollibee tug at the heart strings with ‘Ang Regalo ni Lolo’
MANILA – Christmas is the time when we strive to give our loved ones the best gifts we can think…
Read More » -
Mirum invites designer Vivienne Tam to create Ferrero Rocher-inspired gown for Christmas
HONG KONG – It’s a marriage of two icons – Ferrero Rocher chocolates and Chinese-American fashion designer Vivienne Tam. This…
Read More » -
‘Don’t Rage Quit,’ the new HP gaming campaign by Fred & Farid New York
NEW YORK – Rage quitting is a well-known phenomenon within the PC gaming community: because of poor performing hardware that…
Read More » -
AKQA launches first story to come to life by voice, The Snow Fox
SAN FRANCISCO – With video games and gadgets demanding screen time, the art of the children’s book has been lost…
Read More » -
AirAsia spreads the spirit of gratitude this holiday season
MANILA – Nothing captures the spirit of the holiday season better than the saying “tis better to give than to…
Read More » -
The Force manifests itself in Publicis JimenezBasic’s ‘#CreateCourage’ spot for Globe
MANILA – As the world prepares for the premiere of Rogue One: A Star Wars Story, Publicis JimenezBasic and Globe…
Read More » -
the STUDIO teams up with amfAR to launch World AIDS Day campaign
NEW YORK – amfAR, The American Foundation for AIDS Research, has teamed up with the STUDIO to launch a multi-platform…
Read More » -
MullenLowe PH, Patrick Cabral and The Art of Magnum Pleasure
MANILA – How do you make a pleasure store more pleasurable? As the third Magnum Pleasure Store opens at SM…
Read More » -
#SkillsNotScars – Ogilvy Mumbai partners MLNS to create Video CVs to help acid-attack survivors find employment
MUMBAI – Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has…
Read More » -
Samsung and Leo Burnett Sydney collaborate with Surf Life Saving Australia to help connect technology with beach safety
SYDNEY – In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol^ – an…
Read More » -
McCann Hong Kong helps Cathay Pacific and Cathay Dragon turn their aircraft into the perfect wedding venue
HONG KONG – McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolizing the closer relationship between…
Read More » -
McCann London and Press Association juxtapose nativity scenes with Middle East’s war-torn reality for Doctors of the World
LONDON – International humanitarian medical charity Doctors of the World has unveiled its 2016 Christmas cards that starkly juxtapose vintage…
Read More » -
LIDA helps Blue Cross turn emotions into donations
LONDON – Award-winning customer engagement agency, LIDA has announced ‘Emotions’, a new integrated campaign for animal charity, Blue Cross. Blue…
Read More »
