Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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KFC France, Havas Paris cooks up ‘handmade on-site’ Tenders-like billboards in new campaign
PARIS, FRANCE – 78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact…
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Hellmann’s launches AI-powered platform that detects hunger to boost gamers’ performance
SAO PAULO, BRAZIL – Seeking to strengthen the connection with the gamer community, Hellmann’s, Unilever‘s sauce brand, has just announced the launch…
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The Ranger carries it all this Raya, MBCS and Ford put the Ranger’s versatility to the ultimate test
KUALA LUMPUR, MALAYSIA – MBCS, the appointed creative and communications agency for Sime Darby Auto Connexion (Auto Connexion), the authorised…
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DSP Mutual Fund, Dentsu Creative India & Falco Robotics partner to revolutionize search-and-rescue with drone technology
MUMBAI, INDIA – The sacred Hindu festival, Purna Maha Kumbh, occurring every 144 years, is the world’s biggest religious festival and…
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TBWA\India releases ’20:20′ campaign for TVS Apache celebrating 20 years during IPL
MUMBAI, INDIA – TBWA\India has launched a new ’20:20′ campaign to celebrate TVS Apache’s 20th anniversary and the trust it has…
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Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music
MILAN, ITALY – For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s…
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Runways of Hidden Beauty: Colombia reveals hidden destinations to the world with renewed airstrips in latest campaign by DDB
BOGOTA, COLUMBIA – To promote emerging destinations and facilitate their access, ProColombia and the Civil Aeronautics Authority launched an unprecedented action…
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Starter Hack: Australie and Food Banks recast the starter pack trend to spotlight food insecurity in France
PARIS, FRANCE – In recent days, a new global trend has taken over social media: people using AI to create images…
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MBCS, Pizza Hut send smoky signals to say: The Ayam Bakar is here for Raya!
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign…
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Planet Earth is diagnosed with burnout
SÃO PAULO, BRAZIL – Just around Earth Day (April 22), and just before the implementation of new rules that require…
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Fremantle Street Arts Festival unveils new brand to capture arts audience via 303 MullenLowe
PERTH, AUSTRALIA – In the lead up to one of the world’s best street theatre events the Fremantle International Street Arts Festival (FISAF) and 303 MullenLowe has unveiled a new brand and supporting campaign to help drive attendance…
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Old Jamaica gets a spicy glow-up with brand new look and zero apologies
LONDON, UNITED KINGDOM – Old Jamaica’s back, baby. And it’s not just running its mouth this time. After bowing out with the sassiest goodbye in soft…
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Budweiser unveils real backstage riders to prove it’s the beer behind the backstage
SÃO PAULO, BRAZIL — Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms…
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