Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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UTS breaks university mold with bold new cmapaign from The Core Agency
SYDNEY, AUSTRALIA – University of Technology Sydney (UTS) has unveiled a refreshingly bold campaign that mirrors its own architectural boldness.…
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Croatia Polyclinics converts bus stops into doctor’s waiting rooms and digital billboards into screening tools
ZAGREB, CROATIA – The campaign turns advertising into action, addressing a neglected silent pandemic of back issues with over 100,000…
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Brooke Bond Taj Mahal Chai-Bansuri: Brewing music, tradition and innovation
INDIA — Hindustan Unilever Limited (HUL) has just unveiled the Brooke Bond Taj Mahal Chai-Bansuri, a breathtaking installation where steam…
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Sydney Water flushes out bad bathroom habits with toilet paper that talks back
SYDNEY, AUSTRALIA — Sydney’s plumbing system has been taking a beating, with locals sending everything imaginable down their pipes which…
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NOVA FM drops attitude packed rebrand: Don’t Think, Just Nova
AUSTRALIA – NOVA Entertainment has unveiled a fresh brand positioning for its flagship Nova FM network with the provocative tagline…
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Skechers steps into the future with AI assistant Luna
SINGAPORE – In a bold move that merges fashion-forward thinking with cutting-edge technology, Skechers has unveiled Luna, an AI-powered retail…
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Moneyback partners with TBWA Hong Kong to launch revamped rewards platform with Hins Cheung as spokesperson
HONG KONG – MoneyBack, one of Hong Kong’s largest and most trusted rewards platforms, is making a bold return to…
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A Mother’s Alaga, A Lasting Mark: The true story behind Unilab’s anniversary campaign
MANILA, PHILIPPINES – Every great campaign begins with a story that resonates, and for Unilab, that story is drawn straight…
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KFC takes a self-critical look at its fries and gives away 17 tons of the new recipe
MADRID, SPAIN – KFC’s chips have traditionally been the most criticized item on its menu: “harder than a rock,” “like…
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Travel brings out ‘the best you’ in Klook’s new global campaign by TSLA
SINGAPORE – Fresh off a US$100 million funding round led by Vitruvian Partners and marking its 10th anniversary in 2024,…
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Hershey’s launches The Unstealable Chocolate Bars
SAO PAULO, BRAZIL – There’s nothing quite as frustrating as having your beloved Hershey’s bar swiped without you even realizing it…
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Bon Bon Bum invites everyone to “suck at something” with the launch of their first-ever US campaign
MIAMI, FLORIDA – Sucking has never been this sweet- literally! Bon Bon Bum, Latin America’s iconic bubblegum-filled lollipop, is making its U.S. debut with a bold…
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KFC France, Havas Paris cooks up ‘handmade on-site’ Tenders-like billboards in new campaign
PARIS, FRANCE – 78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact…
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