Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Kotak Life and Wondrlab craft a tender tribute to mothers this Mother’s Day
MUMBAI, INDIA – This Mother’s Day, Kotak Life and creative powerhouse Wondrlab invite us to step back, slow down, and…
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OH SIX x END.: Bringing North-East soul to global streets
NEWCASTLE, ENGLAND – What happens when a creative powerhouse meets a retail icon at the peak of its game? For…
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BBH Singapore’s global campaign for Samsung highlights why Samsung S25 Ultra + Google Gemini is the go-to solution for everyday challenges
SINGAPORE – Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms…
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Cheil Spain and Samsung launch The Mind Guardian to tackle early Alzheimer’s detection
MADRID, SPAIN – What if a video game could do more than just entertain? What if it could detect early…
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FCB SHOUT and Domino’s Malaysia serve up a tasty new slice of “wah” with ShaWAHma pizza launch
KUALA LUMPUR, MALAYSIA – If Malaysia had a love language, it would be food and right now, that language sounds…
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Allwyn’s Add Some Play campaign revives the simple joy of scratchcards with a social twist
LONDON, UK – Allwyn, the operator of The National Lottery, is giving scratchcards a fresh makeover with the latest wave…
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Croma and Posterscope turn up the cool factor with AC Ho Toh Croma Se Ho
MUMBAI, INDIA – As the sun blazes across India, Croma, one of the country’s most trusted electronics retailers teams up…
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How DCM Shriram’s Mother’s Day film turns grief into grassroots impact
MUMBAI, INDIA – This year, DCM Shriram Foundation, in collaboration with EFGH Brand Innovations and filmmaker Titus Upputuru, delivers a…
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Mountain Dew and Nepal Tourism Board dare you to dream bigger with Peaks of Courage
KATHMANDU, NEPAL – Mountain Dew is rewriting the playbook on high altitude adventure with Peaks of Courage, a trailblazing collaboration…
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F&F and BBH launch Style It Out, a campaign for life’s (stylish) messy moments
LONDON, UK – British fashion favorite F&F is stepping into a bold new era with the launch of its fresh…
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Confused.com returns with a light hearted insurance campaign from Leo Burnett
LONDON, UK – Confused.com is floating on air with its new campaign. In its latest spot under the Just Used…
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Honda New Zealand’s Hybrid Love Story Takes Off With Thompson Spencer
AUCKLAND, NEW ZEALAND – Following their official appointment late last year, full-service agency Thompson Spencer wasted no time in seeing the…
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OVO’s ‘Do Energy Differently’ creative platform puts the power back in people’s hands
LONDON, UK – OVO has launched an all-new creative platform, Do Energy Differently, created by Saatchi & Saatchi, to encourage customers to…
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