Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TBWA\India, JSW Paints bring back ‘Rangon Ka Khel 2.0’ – a colorful ode to cricket at IPL 2025
MUMBAI, INDIA – JSW Paints, India’s leading environment-friendly paints company and part of the US$ 24 billion JSW Group, is…
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Dentsu Indonesia’s Bonding Instruction for IKEA transforms furniture assembly into meaningful family experiences
KUALA LUMPUR, INDONESIA – Dentsu Indonesia has revolutionized product building time into lasting experiences for Indonesian families with Bonding Instruction…
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Oreo is boldy going where no cookie has dunked before – into the milky way
KUALA LUMPUR, INDONESIA – Oreo has reimagined its iconic dunking ritual with the launch of its limited-edition Space Dunk cookies…
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Innocean Berlin and Kia present Soundscapes, a unique experiment that turns road trips into inspiring journeys.
BERLIN, GERMANY – Inspiration doesn’t simply appear; it is born from movement, from the pulse of experience. This sensation should…
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KIPRUN selects LAFOURMI to accelerate its global ambition
PARIS, FRANCE – Following an agency competition, KIPRUN, the running brand of sporting goods group DECATHLON, has chosen LAFOURMI to support its international expansion.…
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VerSe Innovation partners with Wondrlab to launch ‘The Right Sign’ campaign
MUMBAI, INDIA – VerSe Innovation, India’s biggest local language technology platform, Signing Hands Foundation, India’s largest News & Entertainment channel for the Deaf, Wondrlab and Lucifer…
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The Walls of Change turns protest art into state reform, policy in post-uprising Bangladesh
DHAKA, BANGLADESH – In August 2024, Bangladesh was rocked by an uprising that saw the fall of its government. As…
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Harbin redefines shelf space with smarter design and colder beer with the ‘Back Rack Hack’
SHANGHAI, CHINA – Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops…
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Mayonnaisism: Hellmann’s sparks a creative food movement in Brazil with art exhibit of homecooked meals
SÃO PAULO, BRAZIL – Taking pictures of restaurant dishes is a common occurrence across the world, with social feeds filled…
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A Sponsorship to Keep an Olympic Dream Alive, Decathlon joins ‘Beyond the Rings’ from SporTV
SAO PAULO, BRAZIL – In 2024, SporTV led one of the most heartfelt campaigns in the sports scene, reawakening the true…
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Cats go to extreme lengths to secure DREAMIES™ treats in global campaign
LONDON, UK – DREAMIES™, part of the Mars, Incorporated family of brands, is launching a new global campaign ‘Cats Will Do…
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LOEWE debuts ‘Crafted World’ exhibition in Tokyo with digital support from Stink Studios
TOKYO, JAPAN – LOEWE has partnered with Stink Studios to create a digital experience that allows fans to immerse themselves in the brand’s first major public exhibition in Tokyo: Crafted World. Crafted World is a curated exhibition to celebrate nearly 180 years of LOEWE’s…
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Recognizing domestic violence as a risk, AXA and Publicis change home insurance policies with ‘Three Words’
PARIS, FRANCE – Insurance company AXA has worked with Publicis Conseil to change its insurance policies across France in order to recognize domestic violence as a risk and help women and children…
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