Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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CIF becomes the official sponsor of “Dirty Mouths”, turning censorship into sponsorship
SAO PAULO, BRAZIL – CIF Miracle Clean, known for effortlessly cleaning over 100 different surfaces*, from stovetops to sneakers, has pulled…
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When Humor Meets Awareness: How a fun campaign sparked a serious message about skin health
SAO PAULO, BRAZIL – Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The…
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Vi Number Rakshak reunited lost devotees with their families at the Maha Kumbh Mela 2025
MUMBAI, INDIA – In line with the Uttar Pradesh Government’s mission to reunite lost pilgrims with their families during the Maha…
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MBCS & SAFI lead the way by igniting young women’s dreams, ‘AI’-ding girls with the power to reinvent their future
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and leading Halal personal care…
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Sunkist opens the Next Morning Bar for Hong Kongers’ to win the morning after the night before
HONG KONG – Sunkist® gives a fresh twist to the traditional nightlife narrative by offering visitors a chance to recover from…
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MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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#HEALTHBUSTER: An awareness-raising campaign on medical fake news that makes influencers taste the consequences of their erroneous health advice
PARIS, FRANCE – Online as in reality, the only medical advice to be followed is that given by certified doctors. However,…
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Coke Zero launches an ad campaign with zero products in it
MUMBAI, INDIA – Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip…
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‘Fuel of Champions’ is the latest Gatorade campaign by Springtime, starring Vini Jr & Julián Alvarez
BUENOS ARIES, ARGENTINA – Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, Springtime created its…
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Caramelo Show: A heartwarming celebration of mixed breed dogs, supported by Pedigree and AlmapBBDO
SÃO PAULO, BRAZIL – Last weekend, São Paulo witnessed an extraordinary first with the Caramelo Show, a dog show exclusively…
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Renault features the best memories of the road in new campaign by Publicis Conseil
PARIS, FRANCE – Renault is driving innovation forward with the new Renault Austral full hybrid E-Tech, an SUV that redefines…
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Bonds brings Aussie comfort to the US with a wild twist
SYDNEY, AUSTRALIA – Aussie icon Bonds has officially made its debut stateside, bringing a taste of laid back, down under…
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Lamphun Warriors F.C. and Northern Thailand Breath Council reveal ‘The Air Pollution Jersey’
BANGKOK, THAILAND – Lamphun Warriors F.C., a top Thai League football team from Northern Thailand, has partnered with the Northern Thailand…
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