Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Jollibee launches new GameJoy combos to power up gaming
MANILA, PHILIPPINES – Gaming has become one of the biggest passion points of Gen Zs, and Jollibee is set to…
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‘Sad Kamachan,’ How a sad fish ball brought smiles—and customers—back to Bar BQ Plaza
BANGKOK, THAILAND – Bar BQ Plaza, a popular barbeque restaurant chain in Thailand with 37 years of history, faced a…
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Supermassive and TTNQ launch Lifetime of Greatness for the Great Barrier Reef
SYDNEY, AUSTRALIA – Independent creative studio Supermassive and Tourism Tropical North Queensland (TTNQ) have unveiled an audacious global campaign to…
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Lux drops the beat on Bollywood sexism with female led DJ mashups
MUMBAI, INDIA – Lux, the iconic brand known for pushing against the grain of everyday sexism, drops a bold sonic…
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Shraddha Kapoor stars in Neutrogena’s new glow up conceptualized by BBDO India and DDB Mudra Group
MUMBAI, INDIA – “All the Juice Your Skin Needs”, that’s the mantra of Neutrogena’s fresh faced digital campaign for its…
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R/GA transforms TPG Telecom’s brand portfolio for long-term growth
SYDNEY, AUSTRALIA – Australia creative innovation company R/GA has partnered with TPG Telecom to redefine its brand portfolio strategy, creating…
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MILKLAB & Tones And I brew up a new kind of gig courtesy of 72andSunny
MELBOURNE, AUSTRALIA – In a bold collision of caffeine and culture, MILKLAB launched Coffee Shop Sets, an early-morning live gig…
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KFC transforms its Drive-Thrus into a Forza Horizon 5 racing track
MADRID, SPAIN – KFC Spain, facing a continuous decline in drive-thru sales and known for its notoriously tricky KFC Auto…
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VCCP, Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
LONDON, UK – Kwik Fit launches its latest campaign created by its agency of record VCCP, Road Happy. The digital out of home campaign…
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Together Against Inaction: Synthesis Agency unites Uzum Market and Gross Insurance to tackle pedestrian safety with ‘Visible Bag’ campaign
TASHKENT, UZBEKISTAN – Uzbekistan faces a critical shortage of road signs and street lighting, particularly at night. Frequent power outages…
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Eurostar and Noma Bar put visual storytelling on track with adam&eveDDB’s Reasons to Eurostar campaign
LONDON, UK – When travel meets art, the journey becomes more than just a ride. Eurostar is turning heads with its…
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Asian Paints and Ogilvy India paint poetry in every hue for NaPoWriMo
MUMBAI, INDIA – For this year’s National Poetry Writing Month (NaPoWriMo), Asian Paints, in partnership with the creative minds at…
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U Mobile and MBCS ignite the spirit of Raya with 5G magic and heartfelt innovation
KUALA LUMPUR, MALAYSIA – In a heartfelt collaboration, IPG Mediabrands’ creative powerhouse MBCS and Next Gen 5G provider U Mobile…
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