Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Samsung AI Home global campaign highlights the power of doing less and living more
SEOUL, SOUTH KOREA – Samsung Electronics has unveiled its new global campaign, SmartThings meets AI Home, showcasing how its AI-enabled innovations are…
Read More » -
The Foundation for Housing, Rosa Paris spotlight legacy giving through ‘The Move-In’
PARIS, FRANCE — Legacy giving, while impactful, remains one of the least understood forms of philanthropy. Though 80% of people over…
Read More » -
Arena Club’s latest campaign champions the freedom of sports card collectors everywhere
LOS ANGELES, USA – Arena Club, the groundbreaking online marketplace and grading platform for collectible cards, is giving sports card collectors…
Read More » -
The power of events: Saudi Tourism Authority unveils global campaign with Cristiano Ronaldo
RIYADH, SAUDI ARABIA – Saudi Arabia has emerged as one of the world’s fastest-growing destinations for world-class events, blending cultural…
Read More » -
L’Oréal Paris and McCann India reframe self-worth in new campaign
MUMBAI, INDIA – In a striking reminder of its enduring belief in “Truth Well Told,” McCann India has collaborated with…
Read More » -
Watsons receives top honors for its Go Green Living campaign
MANILA, PHILIPPINES – Fresh from winning Silver for Excellence in Communications/Public Relations at the 2025 Marketing Excellence Awards Philippines for…
Read More » -
Virgin Media O2 and VCCP launch bold new chapter in ‘To Better and Beyond’ platform with Trunk Trucker
LONDON, UNITED KINGDOM – Virgin Media O2 has unveiled Trunk Trucker, the fourth installment of its award winning “To Better and…
Read More » -
Cute Press redefines beauty standards with ‘Reborn’ campaign
BANGKOK, THAILAND – In a bold move that challenges long-held beauty conventions, Thai beauty brand Cute Press has launched its latest campaign, Reborn,…
Read More » -
Visit Sunshine Coast relaunches ‘Sunshine Moments’ with a playful twist
QUEENSLAND, AUSTRALIA – Visit Sunshine Coast has unveiled the refreshed “Sunshine Moments” campaign, a vibrant reimagining of the quintessential coastal holiday. Developed…
Read More » -
Volkswagen celebrates lifelong fans in social-first campaign
LONDON, UNITED KINGDOM – Volkswagen is putting its fans front and center with the launch of the latest phase of…
Read More » -
From meme to phenomenon: How Duolingo became China’s summer obsession
SHANGHAI, CHINA — This summer, Duolingo did more than join the conversation in China – it became the conversation. With…
Read More » -
Epica Awards spotlight their press only jury in playful new campaign
PARIS, FRANCE – In an industry where creativity is often judged by peers, the Epica Awards stand apart by entrusting…
Read More » -
2degrees and TBWA launch wearable sport psychology for girls in sport
AUCKLAND, NEW ZEALAND – In New Zealand, girls are dropping out of sport at nearly twice the rate of boys…
Read More »