Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
You Can’t Hide Great Taste: Pepsi launches bold new platform to own the taste conversation across Asia Pacific
BANGKOK, THAILAND – In a world where every brand claims to taste the best, PepsiCo is owning the taste conversation differently…
Read More » -
MBCS & Nando’s turn up the heat this Ramadan with playful pick up lines
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the creative content practice within the IPG Mediabrands network, has teamed up…
Read More » -
GrowthOps Asia and Shell Malaysia expand the Roger Hensem Universe with four new adventures
KUALA LUMPUR, MALAYSIA — Shell Malaysia and GrowthOps Asia are taking the much-loved Roger Hensem saga to the next level…
Read More » -
Inside Cebu Pacific’s Philippine weaves campaign: Revitalizing intangible traditions with QR Flight Codes
MANILA, PHILIPPINES – It’s the morning rush hour and you’re in the traffic jam of EDSA. There’s nothing else to…
Read More » -
Nuveen transforms its brand proposition with “Invest Like the Future is Watching” campaign
NEW YORK, USA — Nuveen, the investment manager of TIAA, has launched a compelling new brand platform: Invest Like the…
Read More » -
Co-op aims to tackle price perceptions with its first ever Aldi Price Match campaign by VCCP
LONDON, UK – Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The…
Read More » -
MCCY and Dentsu Creative Singapore show that Every Support Counts through inspirational stories from Team Singapore athletes
SINGAPORE – Singapore’s Ministry of Culture, Community and Youth (MCCY), in collaboration with Dentsu Creative Singapore, has launched a digital campaign…
Read More » -
Netflix Thailand and VML’s ultimate spoiler alert: A billboard that withers away the mystery
BANGKOK, THAILAND — Spoilers are every mystery fan’s worst nightmare. But what if a spoiler wasn’t just a possibility, but…
Read More » -
Free fashion, priceless impact: The e-commerce initiative cleaning up the Atacama
SAO PAOLO, BRAZIL – What’s the price of fashion in a world drowning in excess? For Atacama RE-commerce, the answer…
Read More » -
QuickBooks Re-Review: The bold campaign that dares to challenge perception by R/GA Australia
SYDNEY, AUSTRALIA – For years, Intuit QuickBooks has played the role of challenger in Australia’s cloud-based accounting space. But when…
Read More » -
New Renault Espace: A Journey Reimagined with Publicis Conseil
PARIS, FRANCE – In 1984, Renault unveiled what can be considered the first “car for living “: Renault Espace. This…
Read More » -
Guardian Malaysia champions self care & transformation for Hari Raya with FCB SHOUT
KUALA LUMPUR, MALAYSIA – In the spirit of renewal and self-improvement that defines Hari Raya/Eid al-Fitr, Guardian Malaysia has launched…
Read More » -
TBWA\Singapore and Mandai Wildlife Group launches Rainforest Wild ASIA with ‘Choose Your Wild’ global campaign
SINGAPORE – A new era of wild adventure begins this March 2025, as Mandai Wildlife Group and TBWA\Singapore launch their first…
Read More »
