Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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H Cookware and Happiness Saigon create the most Durable Stainless Steel Book
SAIGON, VIETNAM – Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the…
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Letting Nature Speak for Itself: Design Bridge and Partners translate nature’s symphony into new visual identity for Forest Carbon
SINGAPORE – Forest Carbon, a leading ecosystem restoration company dedicated to revitalising degraded wetland forests across Southeast Asia, has unveiled a…
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Kirin Brewery launches world’s first Sakura AI camera to preserve Japan’s aging cherry trees
TOKYO, JAPAN – As cherry blossoms bloom next week, millions will gather for hanami, unaware of a growing crisis —…
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Innocean Berlin rebrands: From ad agency to healer, prescribing work that actually works
BERLIN, GERMANY – Let’s get one thing straight. This isn’t another rebrand, a trendy new font, or a mission statement…
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Orange and the French Football Federation up for a next level prank showcasing 5G+ brilliance with Publicis Conseil
PARIS, FRANCE — How do you convince young, tech-driven consumers that 5G+ is essential, even when they’re not quite sold…
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AlmapBBDO and Amazon empties library shelves to highlight lack of Black literary representation
SAO PAOLO, BRAZIL — The Latin America Memorial Library in São Paulo recently opened its doors to an astonishing sight:…
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O2 breathing new life into connections: Unveiling the Essential for Living brand platform
LONDON, UK – In a world where connections are more vital than ever, O2, in collaboration with VCCP, is set…
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The SHOUT Group/FCB SHOUT weaves threads of belonging for RHB Bank’s Hari Raya campaign
KAULA LUMPUR, MALAYSIA – RHB Bank – in collaboration with its creative agency FCB SHOUT – proudly unveils its Hari Raya…
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LAVA’S #MyBharatWithLAVA Holi edition celebrates India’s colorful cultural diversity with 513K social natives
MUMBAI, INDIA – Lava International enthusiastically concludes the Holi edition of brand campaign #MyBharatWithLAVA. The six-day campaign, held from March…
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Guinness Street Studio: A bold new pour on Shanghai’s billboards
SHANGHAI, CHINA — Guinness has unveiled the Guinness Street Studio, a transformative campaign that turns traditional billboards into real time…
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Lynx and LOLA MullenLowe unleash the ultimate date hack: A fragrance that wins over your date’s cat
LONDON, UK – Lynx and LOLA MullenLowe are introducing Lynx with Catnip, the first-ever body fragrance designed to charm both…
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PH primetime king Coco Martin and Ala-Gang bring the heat and cold in a film by Astron Appliances via Leron Leron Sinta
MANILA, PHILIPPINES – Primetime King Coco Martin and his squad strike the audience’s attention in Astron Appliances‘ latest film in…
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Dreamies launches Ad Attack campaign as felines take over London
London, March 27, 2025 – Dreamies has unleashed a captivating OOH and social media campaign that has London buzzing with…
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