Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Co-op aims to tackle price perceptions with its first ever Aldi Price Match campaign by VCCP
LONDON, UK – Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The…
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MCCY and Dentsu Creative Singapore show that Every Support Counts through inspirational stories from Team Singapore athletes
SINGAPORE – Singapore’s Ministry of Culture, Community and Youth (MCCY), in collaboration with Dentsu Creative Singapore, has launched a digital campaign…
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Netflix Thailand and VML’s ultimate spoiler alert: A billboard that withers away the mystery
BANGKOK, THAILAND — Spoilers are every mystery fan’s worst nightmare. But what if a spoiler wasn’t just a possibility, but…
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Free fashion, priceless impact: The e-commerce initiative cleaning up the Atacama
SAO PAOLO, BRAZIL – What’s the price of fashion in a world drowning in excess? For Atacama RE-commerce, the answer…
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QuickBooks Re-Review: The bold campaign that dares to challenge perception by R/GA Australia
SYDNEY, AUSTRALIA – For years, Intuit QuickBooks has played the role of challenger in Australia’s cloud-based accounting space. But when…
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New Renault Espace: A Journey Reimagined with Publicis Conseil
PARIS, FRANCE – In 1984, Renault unveiled what can be considered the first “car for living “: Renault Espace. This…
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Guardian Malaysia champions self care & transformation for Hari Raya with FCB SHOUT
KUALA LUMPUR, MALAYSIA – In the spirit of renewal and self-improvement that defines Hari Raya/Eid al-Fitr, Guardian Malaysia has launched…
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TBWA\Singapore and Mandai Wildlife Group launches Rainforest Wild ASIA with ‘Choose Your Wild’ global campaign
SINGAPORE – A new era of wild adventure begins this March 2025, as Mandai Wildlife Group and TBWA\Singapore launch their first…
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B&Q and Leo Burnett hammer home affordability with new ‘Prices Nailed’ campaign
LONDON, UK – B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the…
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‘Stop scrolling, start beginning’, new STABILO campaign by KesselsKramer shows the power and beauty of beginning
LONDON, UK – How do you start something new? What should it be? Where do you begin? STABILO’s new campaign…
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Famous Mentos and cola experiment gets refreshed with Fortnite Creative ‘Fizzooka’
LONDON, UK – The iconic Mentos and cola experiment has been refreshed with the introduction of the ‘Mentos Fizzooka,’ a custom…
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Hyundai and INNOCEAN’s Night Fishing nets Gold and more at ADFEST
SEOUL, KOREA — Where cinema meets brand experience, Night Fishing by INNOCEAN and Hyundai Motor Company is making waves. The…
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McDonald’s and Leo Burnett go logo free to let breakfast take the spotlight
LONDON, UNITED KINGDOM— McDonald’s and Leo Burnett UK are flipping the script on traditional advertising with a bold new take…
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