Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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The Ripple Effect: BNP Paribas Asset Management redefines financial storytelling with a powerful docuseries
PARIS, FRANCE — BNP Paribas Asset Management, in collaboration with Publicis Conseil and Prodigious, dives deep into the art of…
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During Consumer Week, Burger King takes over Google Maps to hand out discounts at rival restaurants
SAO PAULO, BRAZIL – Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons…
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Publicis London fires a wake-up call with Breathable Bullet, a microscopic metaphor against illegal vapes with wellness brand Ripple+
LONDON, UNITED KINGDOM — Publicis London has teamed up with wellness brand Ripple+ to launch a campaign that’s as arresting…
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Community Chest and DDB Group Singapore spark hope through film in SGSHARE campaign
SINGAPORE — A moving collaboration between Community Chest and DDB Group Singapore is setting hearts alight with the launch of…
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Leo Burnett and TUI unpack joy in quirky new campaign
LONDON, UNITED KINGDOM — What happens when your suitcase has more personality than your co-traveller? TUI and Leo Burnett UK…
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A taste of harmony: McDonald’s Indonesia and Leo Indonesia celebrate Ramadan with a heartwarming tale of Satu Rasa
JAKARTA, INDONESIA — In a ode to togetherness this Ramadam McDonald’s Indonesia, in collaboration with Leo Indonesia, presents a touching…
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Karma Scale: Serving a sharp dose of comedy and climate awareness
NEW YORK, USA – In a clever twist on the traditional PSA, Karma Scale dishes out climate consciousness with a…
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Whiskas wants to convert you: turning cat haters into cat lovers in new campaign
SYDNEY, AUSTRALIA — Not a fan of felines? Whiskas is ready to challenge everything you think you know about cats…
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Drip meets Dip: Macca’s turns up the heat with Hot Honey x Culture Kings collab
McDonald’s Australia just unveiled its boldest flavour drop yet, and it’s not just your taste buds that are getting lit.…
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McDonald’s India & DDB Mudra drops the beat with Shaka Shaka
MUMBAI, INDIA – What happens when crispy fries meet cosmic rhythm? You get Shaka Shaka – McDonald’s India (North &…
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GrowthOps unveils exclusive Shell Malaysia Raya packets designed for festive giving
KUALA LUMPUR, MALAYSIA – As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness…
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Dentsu Creative Indonesia, Jasa Marga transform lullabies into lifesaving alerts by creating WAKEUPADS
JAKARTA, INDONESIA – Dentsu Creative Indonesia and Jasa Marga, Indonesia’s dominant highway operator, have launched an innovative campaign to tackle…
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Pedigree, AlmapBBDO celebrate the spirit of the Caramelo in heartwarming new campaign championing mixed-breed dogs
SAO PAOLO, BRAZIL — In a joyful, purpose-driven move that goes beyond branding and straight to the heart, Pedigree has…
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