Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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QuickBooks Re-Review: The bold campaign that dares to challenge perception by R/GA Australia
SYDNEY, AUSTRALIA – For years, Intuit QuickBooks has played the role of challenger in Australia’s cloud-based accounting space. But when…
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New Renault Espace: A Journey Reimagined with Publicis Conseil
PARIS, FRANCE – In 1984, Renault unveiled what can be considered the first “car for living “: Renault Espace. This…
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Guardian Malaysia champions self care & transformation for Hari Raya with FCB SHOUT
KUALA LUMPUR, MALAYSIA – In the spirit of renewal and self-improvement that defines Hari Raya/Eid al-Fitr, Guardian Malaysia has launched…
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TBWA\Singapore and Mandai Wildlife Group launches Rainforest Wild ASIA with ‘Choose Your Wild’ global campaign
SINGAPORE – A new era of wild adventure begins this March 2025, as Mandai Wildlife Group and TBWA\Singapore launch their first…
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B&Q and Leo Burnett hammer home affordability with new ‘Prices Nailed’ campaign
LONDON, UK – B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the…
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‘Stop scrolling, start beginning’, new STABILO campaign by KesselsKramer shows the power and beauty of beginning
LONDON, UK – How do you start something new? What should it be? Where do you begin? STABILO’s new campaign…
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Famous Mentos and cola experiment gets refreshed with Fortnite Creative ‘Fizzooka’
LONDON, UK – The iconic Mentos and cola experiment has been refreshed with the introduction of the ‘Mentos Fizzooka,’ a custom…
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Hyundai and INNOCEAN’s Night Fishing nets Gold and more at ADFEST
SEOUL, KOREA — Where cinema meets brand experience, Night Fishing by INNOCEAN and Hyundai Motor Company is making waves. The…
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McDonald’s and Leo Burnett go logo free to let breakfast take the spotlight
LONDON, UNITED KINGDOM— McDonald’s and Leo Burnett UK are flipping the script on traditional advertising with a bold new take…
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AdSpark and Payless go big with tech-powered shopper engagement via the Payless Bigatin Promo
MANILA, PHILIPPINES — In a bold move that redefines how brands connect with Filipino shoppers, AdSpark teamed up with Payless…
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Nestlé Philippines and VML Manila shine at ADFEST 2025 with KitKat Break Bar
MANILA, PHILIPPINES – Nestlé Philippines and VML Manila have made a remarkable mark at this year’s ADFEST 2025, taking home…
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AXA and Publicis Groupe launch Bucket List AI to inspire a life fully lived
BANGKOK, THAILAND — What’s on your bucket list? Skydiving in Dubai? Writing that novel? Learning to dance the tango in…
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The Ripple Effect: BNP Paribas Asset Management redefines financial storytelling with a powerful docuseries
PARIS, FRANCE — BNP Paribas Asset Management, in collaboration with Publicis Conseil and Prodigious, dives deep into the art of…
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