Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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In a race to the top, Snoop Dogg takes over Publicis Wishes
PARIS, FRANCE — With a French ad company like Publicis Groupe on track to take the number one spot for…
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The ANESSA Sunshine Project: Shining a light on children’s health and well-being
MANILA, PHILIPPINES — As we step into a new era where wellness and outdoor activity are at the forefront of…
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McCann + Hero Australia launches revolutionizing campaign with Instax to recover lost photos from memory
SYDNEY, AUSTRALIA — A staggering amount of digital photos, and the memories they capture, are lost every day. In fact, an…
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Tecno launches tech-powered skin tone campaign to promote human diversity with McCann Worldgroup
SHANGHAI, CHINA — In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty…
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Orange, via Publicis Conseil, reveals SaferPhone solution for Christmas to reconcile parents and teenagers
PARIS, FRANCE — Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire…
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Alpine launches the A290 with BETC Étoile Rouge with ‘The Irresistible Attraction of Lightness’
PARIS, FRANCE — For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on…
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Pampers partners with Union Coopand Al Jalila Foundation to support premature babies in UAE
DUBAI, UAE — Pampers is proud to announce the launch of its Preemie campaign dedicated to raising awareness and providing support…
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Carrefour and Publicis Conseil bring forth a tastier Christmas in ‘Act for Food’
PARIS, FRANCE — Carrefour is launching its new international Christmas campaign, celebrating the festive season under the dual banner of taste…
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Hong Kong brands and influencers proudly proclaim ‘Hong Kong Never Normal’ with TBWA
HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live…
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Wolf BKK launches special KFC packaging to bring the iconic chicken brand inside hospitals for Thai Doctor’s Day
BANGKOK, THAILAND — For over 40 years, as the No. 1 fried chicken brand in Thailand, KFC has built a special…
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Thousands of animal species invite the world to discover Colombia, the country of beauty
BOGOTA, COLOMBIA — Colombia is one of the world’s most visited places annually, and these travelers are not human. We refer…
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AUSTRALIE hijacks ‘skip ad’ button for powerful women’s rights campaign
PARIS, FRANCE — As reports of violence against women reach record numbers since #MeToo, resources for victims have diminished. La Fondation…
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Adidas unveils exclusive Adizero Desert Runner Collection, debuts art installation in Dubai
DUBAI, UNITED ARAB EMIRATES — Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence…
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