Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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VCCP highlights powerful family ties in latest installment to Cadbury’s Generosity campaign
LONDON, UK — Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk “Generosity” brand platform: “There’s a Glass and a…
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The Soup Spoon is incentivizing Singaporeans to keep their healthy New Year’s resolution with a friend
SINGAPORE — The Soup Spoon, Singapore’s largest healthy restaurant brand, invites Singaporeans to start 2025 right and “Split the Cals”…
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Iconic Ronald McDonald benches pop up all over town for McDonald’s Hong Kong’s 50th anniversary
HONG KONG – The beloved Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign…
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Silver Wolf launched in Thailand by breaking the country’s rules in advertising with TBWA\Juice Bangkok
BANGKOK, THAILAND — In Thailand, alcoholic beverages can be sold legally, but advertising them is strictly prohibited. Since 2008, Thai…
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Havas Ortega launches ‘The Kita Initiative’ with Spark Philippines and QC government to empower women entrepreneurs
MANILA, PHILIPPINES — The Quezon City government, in partnership with SPARK! (Samahan ng mga Pilipina para sa Reporma at Kaunlaran)…
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Ocado’s customers’ voices applied to animated fruit and veg in new multi-media campaign by St Luke’s
LONDON UK – Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the…
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Renault E-Tech electric range, for you to change nothing, we change everything
PARIS, FRANCE – Forty Years Later, Renault and Publicis Conseil imagine the sequel to the Iconic “Les Voitures à Vivre” ad,…
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Unicef Finland shifts the focus on New Year fireworks as a painful trigger for refugee children with SEK
HELSINKI, FINLAND — UNICEF Finland introduced its new campaign “Direworks” ahead of the New Year, aiming to shed light on the…
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Mamaearth champions everyone’s sustainability-focused resolutions for the new year with Zepto campaign
MUMBAI, INDIA — Mamaearth, the purpose-driven FMCG brand, has teamed up with Zepto, India’s fastest growing consumer internet platform, to…
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Hong Kong Tourism Board and Grey Hong Kong bring festive surprise elements to every corner with Hongkong Post and Carat Hong Kong
HONG KONG – This year, WinterFest was brought to life by the Hong Kong Tourism Board in collaboration with Grey Hong…
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2degrees melting sculpture highlights the need to “Answer the Call” on climate change via TBWA\NZ
AUCKLAND, NEW ZEALAND – Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, “Answer…
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Johnnie Walker celebrates women’s strength in the campaign ‘Strong are the Women’ by AlmapBBDO
SAO PAULO, BRAZIL – Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response…
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Disney debuts heartwarming holiday short in collaboration with Taika Waititi
BURBANK, USA – Disney is using the power of its timeless original storytelling to inspire joy and wonder this holiday season,…
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