Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Publicis Conseil highlights Dacia Aftersales’ service with mysterious ‘The more we see you, the less you see us’
PARIS, FRANCE — Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its…
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Boticário puts the spotlight on children who become caregivers for their aging parents in holiday spot by AlmapBBDO
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on…
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Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative campaign by Happiness Saigon
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate,…
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Coca-Cola launches virtual snow globes in London with Accenture as part of its ‘Talk to Santa’ campaign
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D…
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Iris Olsson directs documentary for the Finnish Institute for Health and Welfare capturing the flipside of the world’s happiest nation
HELSINKI, FINLAND — Domestic violence is the world’s most-watched combat sport, with over 800 million* spectators annually. It’s also the…
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Christmas ad from Pomelo and BBDO Guerrero reminds Filipinos what matters most this season
MANILA, PHILIPPINES — In a category long defined by limitations, Pomelo and BBDO are challenging convention this Christmas with a…
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VCCP London launches a vibrant new campaign introducing London Overground’s new lines, honoring history and culture
LONDON, UK — Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which…
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Rufa Mae Quinto stars in Fresca Tuna’s new digital film by Leron Leron Sinta as ‘Luffa May’
MANILA, PHILIPPINES — Rufa Mae Quinto stuns viewers with a Booba-like performance in Fresca Tuna’s digital film Gold. In a…
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Penny honors Förderpenny supporters and volunteers in powerful year-end spot by Serviceplan Neo
MUNICH, GERMANY — PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful…
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World launches data safety ad with adam&eveBerlin in time with Spotify’s ‘2024 Wrapped’ campaign
BERLIN, GERMANY — World, the anonymous online identity network, is reminding consumers about the level of data they share with…
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Papaya inspires adults to bring play back into their lives with You’re the Goods’ Swing spot
LONDON, UK — You’re the Goods and Papaya have released a euphoric campaign to launch “Play On,” the mobile gaming…
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The Bradesco Seguros Group highlights the extraterrestrial power of friendship with AlmapBBDO
SAO PAULO, BRAZIL — The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for…
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Toyota and Saatchi & Saatchi dream up fictional recreation organization for the ultimate Recreational Activity Vehicle
WELLINGTON, NEW ZEALAND — Toyota has just launched a campaign for the RAV4 that utilizes New Zealand’s Department of Recreations, Activities,…
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