Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Asahi Super Dry collaborates with Japanese model kit art project TERADAMOKEI for exclusive Lunar New Year packaging design, pioneering innovation
SINGAPORE – Bringing an entirely new and modern perspective to the traditional Lunar New Year celebration, Japan’s number one selling beer…
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Dacia explores new territory, taking part in the legendary Dakar Rally
PARIS, FRANCE – Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign…
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Coca-Cola Australia celebrates 50 years of lighting up moments at the iconic Kings Cross billboard
SYDNEY, AUSTRALIA — Coca‑Cola Australia‘s iconic Kings Cross billboard has long been a beloved feature of the Sydney skyline, and…
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VCCP highlights powerful family ties in latest installment to Cadbury’s Generosity campaign
LONDON, UK — Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk “Generosity” brand platform: “There’s a Glass and a…
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The Soup Spoon is incentivizing Singaporeans to keep their healthy New Year’s resolution with a friend
SINGAPORE — The Soup Spoon, Singapore’s largest healthy restaurant brand, invites Singaporeans to start 2025 right and “Split the Cals”…
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Iconic Ronald McDonald benches pop up all over town for McDonald’s Hong Kong’s 50th anniversary
HONG KONG – The beloved Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign…
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Silver Wolf launched in Thailand by breaking the country’s rules in advertising with TBWA\Juice Bangkok
BANGKOK, THAILAND — In Thailand, alcoholic beverages can be sold legally, but advertising them is strictly prohibited. Since 2008, Thai…
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Havas Ortega launches ‘The Kita Initiative’ with Spark Philippines and QC government to empower women entrepreneurs
MANILA, PHILIPPINES — The Quezon City government, in partnership with SPARK! (Samahan ng mga Pilipina para sa Reporma at Kaunlaran)…
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Ocado’s customers’ voices applied to animated fruit and veg in new multi-media campaign by St Luke’s
LONDON UK – Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the…
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Renault E-Tech electric range, for you to change nothing, we change everything
PARIS, FRANCE – Forty Years Later, Renault and Publicis Conseil imagine the sequel to the Iconic “Les Voitures à Vivre” ad,…
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Unicef Finland shifts the focus on New Year fireworks as a painful trigger for refugee children with SEK
HELSINKI, FINLAND — UNICEF Finland introduced its new campaign “Direworks” ahead of the New Year, aiming to shed light on the…
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Mamaearth champions everyone’s sustainability-focused resolutions for the new year with Zepto campaign
MUMBAI, INDIA — Mamaearth, the purpose-driven FMCG brand, has teamed up with Zepto, India’s fastest growing consumer internet platform, to…
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Hong Kong Tourism Board and Grey Hong Kong bring festive surprise elements to every corner with Hongkong Post and Carat Hong Kong
HONG KONG – This year, WinterFest was brought to life by the Hong Kong Tourism Board in collaboration with Grey Hong…
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