Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Toyota Hilux and Saatchi & Saatchi New Zealand introduce 3.5 tonne headline
NEW ZEALAND — Over the last few weeks, some people have spotted an unusual sight on the roads of New Zealand.…
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The Secret Little Agency and the Agency for Integrated Care partner up to launch SG’s first mental health project for the youth
SINGAPORE — Mental health is increasingly recognized as a national priority in Singapore, impacting individuals, communities, and government policy. The challenges…
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Dentsu Redder reimagines logistics with GHTK to ‘Connect Vietnam, Deliver Futures’
HO CHI MINH, VIETNAM — Dentsu Redder is proud to partner Giao Hàng Tiết Kiệm (“GHTK”), Vietnam’s tech-powered logistics pioneer, in…
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Wallace Bishop highlights the genuine heart and spirit of an Aussie Christmas in new spot by Ogilvy and The Producers
SYDNEY, AUSTRALIA — Family-run jewelry and giftware business Wallace Bishop has launched a distinctly Australian Christmas campaign focussed on family…
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Swedish royals receive an iconic welcome from Singapore’s blue and yellow cabbies
SINGAPORE— What’s a royal visit without a royal convoy? To mark Sweden’s first official State Visit led by Their Majesties the…
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Cebu Pacific highlights commitment to VisMin audience with #FlyTaBai and new routes
CEBU, PHILIPPINES — The Philippines is filled with wonderful sights for travelers to explore. From world-renowned beaches to breathtaking mountains,…
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Uniqlo celebrates 40 years with a million Heattech donations
MANILA, PHILIPPINES — Global apparel retailer UNIQLO has launched “The Heart of LifeWear,” a new initiative to donate one million new items of HEATTECH thermal clothing to people in need around…
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Santa’s reindeer get the spotlight in Posten’s hilarious Christmas ad
OSLO, NORWAY — All is not well at the North Pole. This year, the Norwegian Postal Service (Posten) took a documentary approach…
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Innocean reimagines public bathhouse for elderly safety
SEOUL, SOUTH KOREA — INNOCEAN is taking the initiative in improving the quality of life for people in the community…
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Jollibee Chickenjoy launches Christmas campaign with promise of ‘pasko-est’ and tastiest holiday celebration
MANILA, PHILIPPINES — Christmas is truly a one-of-a-kind celebration in the Philippines. As the special day approaches, Filipinos pour their…
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MHA and VML take onthreats of terrorism with new interactive films
SINGAPORE — In the continuous fight against terrorism, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have…
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Hyundai, Innocean Australia, Finch, and Maker Real take road trips electric with ‘The Big Trip’ reality show
SYDNEY, AUSTRALIA — Hyundai has launched a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created…
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VCCP London and Good Relations are stopping Brits from disposing cigarette butts down drains in massive behavior campaign
LONDON, UK — UK-based independent environmental charity Keep Britain Tidy has launched a new behavior change campaign to highlight the environmental damage…
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