Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Meteor mayhem? Insurance solved with Budget Direct in latest campaign by 303 MullenLowe
SYDNEY, AUSTRALIA – Budget Direct is back to the rescue again this summer, with longstanding insurance sleuths Sarge, Jacs and Chief…
Read More » -

vivo and Grey Thailand capture the heart of education for Thai Teacher’s Day 2025
BANGKOK, THAILAND – vivo Thailand, in partnership with Grey Thailand, is launching a deeply moving campaign this Teacher’s Day, celebrating the…
Read More » -

Heineken® 0.0 launches a new globally integrated marketing campaign to start dry January 2024 with zero judgment
AMSTERDAM, THE NETHERLANDS – Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a…
Read More » -

KFC Thailand proves it’s “Serious About Rice for Real” with the launch of “Uncle KFC’s Chicken Rice”
BANGKOK, THAILAND – KFC Thailand has taken a bold step beyond its famous fried chicken, announcing its mission to show its…
Read More » -

Deezer transforms a boxing match into a dance battle with BETC Paris for ‘Live the Music’ sequel
PARIS, FRANCE — Deezer, the global music experiences platform, is back with the second installment of its “Live The Music”…
Read More » -

Bananabro transforms the food coma into an experience with the Banana Leaf Blankie
KUALA LUMPUR, MALAYSIA – What started as an April Fools’ gag is now a real-life comfort item for all banana leaf…
Read More » -

NYF Advertising Awards officially opens for entries with ‘No BS Allowed’ by Grey New York
NEW YORK, USA — The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up…
Read More » -

Dentsu Vietnam innovates for advocacy with ‘Malnutrition Plates’ for UNICEF
HO CHI MINH, VIETNAM – Dentsu Vietnam has launched Malnutrition Plates, a campaign that has turned everyday tableware into powerful symbols…
Read More » -

Artefact 3000 unveils empowering AI film: Afterwork.
PARIS, FRANCE – To tackle the underrepresentation of women in artificial intelligence, Women@Artefact, Artefact’s initiative dedicated to promoting women’s careers in tech,…
Read More » -

Macca’s invites Aussies to get their squad together in new ‘Squad Down Under’ campaign via DDB Sydney
SYDNEY, AUSTRALIA – Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting…
Read More » -

easyJet launches innovative and dynamic approach to creative and production with new iteration of ‘Get Out There’
LONDON, UK – easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that…
Read More » -

Suntory BOSS Coffee partners with YouTube star, Andy Hearnden, to celebrate the power of ambition in a new campaign from It’s Friday.
SYDNEY, AUSTRALIA – Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined with Suntory BOSS Coffee to…
Read More » -

KFC Philippines teams up with OPM icons Juan Karlos, Zack Tabudlo, and Adie for a flavorful new hit!
MANILA, PHILIPPINES – Say hello to the new year with the KFC anthem! KFC Philippines is thrilled to share the…
Read More »











