Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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NPCI and Times of India partner up with tgthr. to bring back India’s iconic ‘Common Man’ to address digital security
MUMBAI, INDIA — UPI has become the most common method of payment in India, making transactions easy, safe and real time.…
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Fred & Farid Paris launches new campaign for The Abbé Pierre Foundation on child homelessness
PARIS, FRANCE — The Abbé Pierre Foundation, France’s leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch…
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Allwyn and VCCP inspire Brits to bring back The National Lottery into festive gatherings with Scratchcards campaign
LONDON, UK — Allwyn, operator of The National Lottery, launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to…
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Coda Payments rebrands to Coda with an all new brand identity to drive global growth for partners
SINGAPORE — Coda, a leader in digital content monetization, is marking its next chapter with a refreshed brand identity. Streamlining its…
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‘The Spirit of Amsterdam’ launches with a mysterious keyhole lighting up the streets to underline polarization
AMSTERDAM, THE NETHERLANDS — This week, amid increased social tensions and polarization in Amsterdam, a mysterious illuminated keyhole will be weaving…
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Shell drives customer engagement further with amplified loyalty program with GrowthOps Asia
KUALA LUMPUR, MALAYSIA — In a new loyalty campaign that builds on the success of the “Quest For More,” Shell and…
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Trade Me Property is now accepting votes for NZ’s best toilets, bush and playground with Because ANZ
AUCKLAND, NEW ZEALAND — Trade Me Property has launched the inaugural People’s Choicest Awards, in partnership with brand activation agency Because…
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Health Promotion Board sends out PSA to lower salt intake and focus on flavor with Publicis Singapore
SINGAPORE — In a nation known for its rich culinary culture, Singapore residents value their sense of taste to fully appreciate…
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Make way for ‘Hard Yes Fridays’ in Manila, a series of bar takeovers with Hard Mountain Dew
MANILA, PHILIPPINES — In case you missed it, Hard Mountain Dew’s “Hard Yes Fridays” has officially taken over the city’s…
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Nestlé and Ogilvy Indonesia unveil new fiery Bear Brand spot from a volcano with a full-CG spot by Juice VFX
JAKARTA, INDONESIA — Nestlé Indonesia’s Bear Brand has set the advertising world ablaze with its latest full-CG commercial, a visually stunning…
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DDB Group Sydney launches the ‘Lipton Ice Tea Jargon Junket’ to swap workplace corporate jargon for epic work cleansing escapes
SYDNEY, AUSTRALIA — Beverage brand Lipton Ice Tea and creative agency DDB Group Sydney have launched a new summer activation, the…
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Outreach Nepal launches campaign for child nutrition on World Children’s Day
KATHMANDU, NEPAL — In celebration of World Children’s Day, Outreach, an agency group based in Kathmandu, has launched an impactful campaign,…
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Heckler teams up with aussie A-Team on new Hemsworth fronted Abu Dhabi blockbuster campaign
ABU DHABI, UAE — Seeking adventure? Check. Unique culture? Absolutely. It’s the promise of Visit Abu Dhabi in its new action-packed…
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