Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Test your post-Covid tastebuds with the ‘Non-Rapid Taste Test’ from Matilda Bay
MELBOURNE, AUSTRALIA — Australia’s original craft brewery, Matilda Bay, in partnership with creative agency Howatson+Company, has launched the “Non-Rapid Taste…
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Campaign Spotlight: BBDO Singapore crafts explosive ad for Kopiko to battle midday drowsiness
SINGAPORE — Creative agency BBDO Singapore and food and beverage brand Mayora have launched a new ad campaign that targets…
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Campaign Spotlight: Cadbury and Ogilvy celebrate Merdeka with the unseen stories of Malaysians
KUALA LUMPUR, MALAYSIA — Confectionary brand Cadbury, together with creative partner Ogilvy, has released a touching tribute to the founding…
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Campaign Spotlight: SB19 stars in Pizza Hut’s ‘Make It Great’ campaign by Havas Ortega
MANILA, PHILIPPINES — Pizza Hut, one of the leading pizza brands in the Philippines, recently launched a new ad campaign…
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Campaign Spotlight: Paddy Power’s latest spot is a blockbuster of an ad, with sultry leading men to boot
LONDON, UK — Brace yourself. Global gambling company Paddy Power has unleashed an American Beauty of a TV ad, bringing…
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Campaign Spotlight: Tumi highlights the inspiring journeys of Son Heung-min, Gracie Abrams, Anthony Ramos, and Lando Norris
HONG KONG — International travel and lifestyle brand TUMI has launched its global campaign entitled “Built for the Journey,” which…
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Campaign Spotlight: Coca-Cola forges strong connections in and out of the virtual world with metaverse activation
SHANGHAI, CHINA — Coca-Cola is inviting Chinese consumers to beat the lethargy of the summer and come together in unexpected,…
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Campaign Spotlight: Samsung’s latest social media push unveil ‘shoppable worlds’ on Instagram
SINGAPORE — Creative agency BBH Singapore unveils a new shopping format for technology conglomerate Samsung which leverages the social trend…
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Campaign Spotlight: Contact Advertising proves why Godrej Interio is made for the ‘Great Indian Family’
MUMBAI, INDIA — Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s…
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This film features 90 Minutes of Air Conditioning during NYC’s blazing heatwave
NEW YORK, USA — On August 17, following the hottest July on record for New York City, with heat records…
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Campaign Spotlight: Saatchi & Saatchi and Oreo run project to help abandoned fur-friend Oreos find a home
DUBAI, UAE — Sandwich cookie brand Oreo is helping its furry namesakes in the United Arab Emirates (as well as…
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Campaign Spotlight: Make music while you’re snacking with this TikTok campaign from Harvest Snaps
SAN FRANCISCO, USA — Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., and digital creative…
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