Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
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Old El Paso launches new Street Vibes range with ‘Turn It Up’ campaign by VCCP
LONDON, UK — This weekend, Old El Paso burst onto laptops, phones and smart TVs across London with its vibrant new…
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BBDO India launches new campaign for Glenmark’s Candid, going into the healthcare psyche of consumers
MUMBAI, INDIA — Candid and BBDO India’s latest campaign, #HataKhujliLagaCandid delves deeper into the psyche of the consumer going through the…
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Canva celebrates modern workplace culture with new ‘Love Your Work’ brand campaign
SYDNEY, AUSTRALIA— Canva, the world’s largest visual communication platform, today launched its “Love Your Work” brand campaign to reflect the…
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MullenLowe Design Studio crafts striking campaign for the ADC 104th Annual Awards’ call for entries
NEW YORK, USA — The One Club for Creativity has opened the call for entries for the prestigious ADC 104th Annual Awards, supported…
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Qatar Airways takes flight with AI-powered ‘Be the star’ campaign
DOHA, QATAR — Qatar Airways has unveiled a new global “AI Adventure” film that utilizes state-of-the-art technology to reinforce its commitment to…
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Bacon and Pol take a quirky look at modern mail services for Posten
OSLO, NORWAY — While old-school post offices are becoming an increasingly rare sight, the opportunities to send and receive packages…
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Axa and Publicis Conseil say don’t let fear dim future dreams
PARIS, FRANCE — Publicis Conseil‘s multi-country campaign for AXA centers on children and their excitement for future possibilities. However, this enthusiasm fades…
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Yakult strengthens its position as a top probiotic brand with new film by Catalytx Advertising
MANILA, PHILIPPINES — Yakult has just launched its 2024 ad campaign that aims to reestablish the iconic brand as the…
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McDonald’s Philippines to host SB19 fan meet for 400 lucky A’Tin
MANILA, PHILIPPINES — McDonald’s Philippines is giving 400 lucky A’Tin fans the opportunity of a lifetime with the #AtinToChickenMcDo x…
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Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups
LONDON, UK — Supermarket chain Morrisons has celebrated and reinforced its commitment to its “More Card” loyalty scheme by launching a…
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KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience
HONG KONG — iProspect Hong Kong has recently spearheaded KFC Hong Kong‘s brand campaign with the sought-after Japanese anime Attack on…
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Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education
MUMBAI, INDIA — Conceptualized by Scarecrow M&C Saatchi, the campaign for Sportz Village is based on the premise that “Champions are…
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