Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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303MullenLowe, Mediahub, and Carat help the WA government spread the word: ‘Don’t assume you’re immune’
PERTH, AUSTRALIA — The Western Australian (WA) Department of the Premier and Cabinet and Department of Health have kickstarted a…
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Yamaha Motor Philippines unleashes speed with help of Dentsu Creative
MANILA, PHILIPPINES — How do you sell speed to speed junkies? This was the unique brief Yamaha Motor Philippines gave…
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Through an exhibit, Cheil Worldwide and Samsung ‘bid farewell’ to housework thanks to AI appliances
SEOUL, SOUTH KOREA — Samsung has launched a new campaign in South Korea highlighting the true value of using AI…
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Ogilvy and AAMI highlight support for young Australian athletes
MELBOURNE, AUSTRALIA — When young athletes’ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how insurance company AAMI helps…
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Ad Hoc Marketing launches ‘Graduation Rights: March with Pride’ with QC Government for LGBTQIA+ students
QUEZON CITY, PHILIPPINES — A total of 394 students from the LGBTQIA+ community proudly participated in “Graduation Rights: March with…
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National Book Store just released its strangest ad to date, but it’s also possibly the funniest
MANILA, PHILIPPINES — Cherished brand National Book Store has fueled many Filipinos’ love for literature and creativity since childhood. As…
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Epica Awards reaffirms its unique press jury with bold campaign by BETC
PARIS, FRANCE — David Droga, Greg Hahn, and Susan Credle are just three of the iconic creatives who don’t stand…
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Lalamove rolls out Delivery Hero Ko To to recognize dedicated drivers
MANILA, PHILIPPINES — Small businesses thrive on the swift and reliable deliveries provided by partner drivers. Often overlooked in the whirlwind…
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Dentsu Creative Italy and Spotify dive into the silly symptoms caused by ‘summer hits’ disease
MILAN, ITALY — A city park with a carousel and an ice cream cart; a basketball court that just so…
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LG and AlmapBBDO combine AI with air conditioning to help menopausal women cope with hot flashes
SÃO PAULO, BRAZIL — Home appliance brand LG has rolled out beta testing for its newest project and feature — Menopause Mode.…
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Singlife encourages Singaporeans to achieve financial dreams, both big and small
SINGAPORE — Financial services company Singlife has launched its latest 360 “Dream” campaign, emphasizing its role in helping Singaporeans achieve…
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GREYnJ United and Bar B Q Plaza mark Pride Month with same-sex marriage support campaign
BANGKOK, THAILAND — June is Pride Month, a time when LGBTQIA+ communities across the globe come together and celebrate the freedom…
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This month’s adoboPicks tells you all to be aware and possibly, beware
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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