Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBDO Bangkok recreates iconic moments in film for Five Star Chickens’s 40th anniversary
BANGKOK, THAILAND — Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, “40 Years of…
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Mediaquest, Cignal TV, and DDB Philippines give Filipino Olympians the spotlight through ‘Fame Swap’
MANILA, PHILIPPINES — The Philippines is embracing a new wave of support for its athletes through the “Fame Swap” campaign…
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Alembic CSR And Havas Life Mumbai empowers speech-impaired mothers with ‘LullabAI’
MUMBAI, INDIA — In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals,…
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Bayer and Ogilvy Thailand create art experience for women’s health
BANGKOK, THAILAND — In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual…
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WPP goes all in for the Paris 2024 Olympic and Paralympic Games
PARIS, FRANCE — As the world’s largest global stage for sports gears up, brands are pulling out all the stops…
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Pocky encourages outdoor play through Snap Out And Play
MANILA, PHILIPPINES — Since the rise of access to digital entertainment and education, active play among kids and families has…
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SB19 says ‘Atin to!’ for McDonald’s Chicken Mcdo
MANILA. PHILIPPINES — More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken…
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ThaiHealth and GreynJ United transforms Bangkok tunnel into vibrant ‘Walk Stadium’
BANGKOK, THAILAND — The pace of modern life is accelerating at breakneck speed. The hustle culture is rising and expanding…
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Pizza Hut shares Olympics predictions with French Bulldog ‘Baguette’ based on medal-colored boxes
HONG KONG — Sports fever has hit Pizza Hut Hong Kong, and to celebrate, the brand has launched a new…
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Realestate.com.au helps Australians to ‘keep moving’ in new brand campaign
SYDNEY, AUSTRALIA — Realestate.com.au has partnered with brand-building creative agency 72andSunny to launch its new brand strategy and creative platform.…
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FCB Shout and Spritzer Malaysia embark on an adventure across Malaysia’s scenic wonders
KUALA LUMPUR, MALAYSIA — Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions and promoting the…
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Publicis London and Cushelle encourage Brits to enjoy ‘me-time’ in the bathroom
LONDON, UK — Publicis London has unveiled a new creative platform for one of the UK’s best-loved toilet tissue brands,…
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This month, we put the spotlight on campaigns that celebrate what’s different: fantasy cravings, non-creative juries, and a tappy cat
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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