Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Qatar Airways takes flight with AI-powered ‘Be the star’ campaign
DOHA, QATAR — Qatar Airways has unveiled a new global “AI Adventure” film that utilizes state-of-the-art technology to reinforce its commitment to…
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Bacon and Pol take a quirky look at modern mail services for Posten
OSLO, NORWAY — While old-school post offices are becoming an increasingly rare sight, the opportunities to send and receive packages…
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Axa and Publicis Conseil say don’t let fear dim future dreams
PARIS, FRANCE — Publicis Conseil‘s multi-country campaign for AXA centers on children and their excitement for future possibilities. However, this enthusiasm fades…
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Yakult strengthens its position as a top probiotic brand with new film by Catalytx Advertising
MANILA, PHILIPPINES — Yakult has just launched its 2024 ad campaign that aims to reestablish the iconic brand as the…
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McDonald’s Philippines to host SB19 fan meet for 400 lucky A’Tin
MANILA, PHILIPPINES — McDonald’s Philippines is giving 400 lucky A’Tin fans the opportunity of a lifetime with the #AtinToChickenMcDo x…
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Morrisons and Leo Burnett unveil brand platform, ‘Pay Less with More Card’ to boost loyalty scheme sign-ups
LONDON, UK — Supermarket chain Morrisons has celebrated and reinforced its commitment to its “More Card” loyalty scheme by launching a…
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KFC and iProspect Hong Kong unleash Attack on Titan merchandise and store experience
HONG KONG — iProspect Hong Kong has recently spearheaded KFC Hong Kong‘s brand campaign with the sought-after Japanese anime Attack on…
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Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education
MUMBAI, INDIA — Conceptualized by Scarecrow M&C Saatchi, the campaign for Sportz Village is based on the premise that “Champions are…
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James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!
MANILA, PHILIPPINES — Get ready to meet the new crew that’s set to redefine nights out. PepsiCo Philippines has launched…
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JLL and BLKJ Havas claim that the old ways of working are long gone through a provocative film
SINGAPORE — In a new campaign spanning multiple Asia Pacific markets, real estate services company JLL emphasized that “there’s no…
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From the Philippines to Australia, here are campaigns rallying behind the Paris 2024 Paralympic Games
MANILA, PHILIPPINES — Strength takes on many forms, and the Paris 2024 Paralympic Games has set the global stage for…
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Dr. Shiba partners with Pawssion Project and Shaira Luna for shelter pet adoption campaign
MANILA, PHILIPPINES — Pet wellness brand Dr. Shiba has partnered with Pawssion Project and photographer Shaira Luna for a unique…
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Grab recognizes the hard work of its delivery-and driver-partners this National Heroes Day
MANILA, PHILIPPINES — As more Filipino consumers rely on on-demand service platforms like Grab, more livelihood opportunities are created for…
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