Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Forsman & Bodenfors rips off Yeo’s packaging to celebrate Brat Summer
SINGAPORE — Most people don’t associate Yeo’s with green tea. So, it might come as a surprise that Yeo’s, known for…
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Greenpeace and We Are Social urge world leaders to sign Global Plastics Treaty Action
LONDON, UK — Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics…
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VML Thailand turns the iconic KFC fried chicken bucket into a mom’s beloved essential
BANGKOK, THAILAND — Cherished memories with our mothers often revolve around the unconditional love and care they bring to us,…
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Heineken® says you can forget about the beer this International Beer
AMSTERDAM, NETHERLANDS — This International Beer Day, Heineken® has created an emotive ad with an unexpected message: that you can forget…
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BBDO Bangkok recreates iconic moments in film for Five Star Chickens’s 40th anniversary
BANGKOK, THAILAND — Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, “40 Years of…
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Mediaquest, Cignal TV, and DDB Philippines give Filipino Olympians the spotlight through ‘Fame Swap’
MANILA, PHILIPPINES — The Philippines is embracing a new wave of support for its athletes through the “Fame Swap” campaign…
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Alembic CSR And Havas Life Mumbai empowers speech-impaired mothers with ‘LullabAI’
MUMBAI, INDIA — In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals,…
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Bayer and Ogilvy Thailand create art experience for women’s health
BANGKOK, THAILAND — In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual…
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WPP goes all in for the Paris 2024 Olympic and Paralympic Games
PARIS, FRANCE — As the world’s largest global stage for sports gears up, brands are pulling out all the stops…
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Pocky encourages outdoor play through Snap Out And Play
MANILA, PHILIPPINES — Since the rise of access to digital entertainment and education, active play among kids and families has…
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SB19 says ‘Atin to!’ for McDonald’s Chicken Mcdo
MANILA. PHILIPPINES — More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken…
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ThaiHealth and GreynJ United transforms Bangkok tunnel into vibrant ‘Walk Stadium’
BANGKOK, THAILAND — The pace of modern life is accelerating at breakneck speed. The hustle culture is rising and expanding…
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Pizza Hut shares Olympics predictions with French Bulldog ‘Baguette’ based on medal-colored boxes
HONG KONG — Sports fever has hit Pizza Hut Hong Kong, and to celebrate, the brand has launched a new…
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