Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Scarecrow M&C Saatchi unveils Sportz Village’s ‘Champion ka Syllabus’ to promote sports in education
MUMBAI, INDIA — Conceptualized by Scarecrow M&C Saatchi, the campaign for Sportz Village is based on the premise that “Champions are…
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James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!
MANILA, PHILIPPINES — Get ready to meet the new crew that’s set to redefine nights out. PepsiCo Philippines has launched…
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JLL and BLKJ Havas claim that the old ways of working are long gone through a provocative film
SINGAPORE — In a new campaign spanning multiple Asia Pacific markets, real estate services company JLL emphasized that “there’s no…
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From the Philippines to Australia, here are campaigns rallying behind the Paris 2024 Paralympic Games
MANILA, PHILIPPINES — Strength takes on many forms, and the Paris 2024 Paralympic Games has set the global stage for…
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Dr. Shiba partners with Pawssion Project and Shaira Luna for shelter pet adoption campaign
MANILA, PHILIPPINES — Pet wellness brand Dr. Shiba has partnered with Pawssion Project and photographer Shaira Luna for a unique…
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Grab recognizes the hard work of its delivery-and driver-partners this National Heroes Day
MANILA, PHILIPPINES — As more Filipino consumers rely on on-demand service platforms like Grab, more livelihood opportunities are created for…
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Grey Thailand humanizes Thailand Post’s digital transformation in ‘You’re my destin(y)ation’
BANGKOK, THAILAND — Digital transformation is a top priority among organizations due to increased customer demand and the need for…
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The Paris 2024 Filipino Paralympians shine in Rezonate’s captivating tribute
MANILA, PHILIPPINES — Defying all odds and proving that excellence knows no limits, six Filipino athletes have secured their places…
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Slik’s virtual experience for Paralympics Australia combines play, engagement, and fundraising
SYDNEY, AUSTRALIA — Independent creative agency SLIK has launched a unique virtual experience for Paralympics Australia. The experience is designed to engage and educate…
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MBCS and AIA Malaysia challenge health stereotypes with #RethinkHealthy
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA…
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Cathay and Publicis Groupe Hong Kong honor Paralympic legends with ‘Every move counts’
HONG KONG — International airline Cathay has paid tribute to Hong Kong’s Paralympians by making trailblazing historic moments visible again in…
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Max’s Restaurant tests mother-daughter dynamic with triggering comments
MANILA, PHILIPPINES — There’s something pseudo-touching and conditioned around most commercial adverts featuring maternal bonds, often depicting sacrifices on the…
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Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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